Industry Update
Supplier News22 January 2019

Vizergy Closes Out Record-Breaking Year With Numerous Platform Enhancements

The Hospitality Industry's #1 Digital Marketing Firm Continues To Invest In Its Best-In-Class Platform

share this article
1 min
Vizergy Digital Marketing

Vizergy, the hospitality industry's leading provider in digital marketing software solutions, continues to invest in its best-in-class Vizergy Marketing System (VMS) platform.

Advertisements

In 2018, Vizergy launched numerous upgrades to the functionality and connectivity of its marketing system, the VMS, to better position its client base for online success. The VMS is a robust client portal that allows a hotelier to access key data points and performance metrics to help them make better marketing decisions, understand competitive opportunities, and take timely action to capture more direct bookings. It is currently used by more than 1700 Vizergy clients and is the lifeblood of their digital marketing management efforts.

The platform contains layered functionality that pulls together Vizergy's proprietary Content Management System with Adobe Analytics, Google My Business, IBM Watson, and several other platform integrations. The VMS platform allows a hospitality marketer to seamlessly access a variety of software solutions in one managerial environment, leveraging all of them to drive the very best online results.

The Vizergy Marketing System makes it easy for its clients to outperform the competition and significantly improve direct bookings. Addams England, Vizergy's Vice President of IT says, "Our clients need reliable data and learnings to really understand their online performance. We have solicited feedback from dozens of users in 2018 and adjusted our VMS development roadmap to meet their needs. We've improved upon what was considered the first and best client portal in our competitive space and made it even better."

Vizergy's Director of Client Marketing Services, Ross McAlpine, says, "having all of our client's information in one place, and having actionable insights to help them do what's most important: drive online bookings, is what sets Vizergy apart from its competitors. I have seen the VMS evolve and improve every year during my tenure here with Vizergy. It is a commitment to overall quality and our client's success."

Each quarter, Vizergy has diligently worked to improve their platforms and technology to remain ahead of the competition and ensure they keep their title as the leading provider of digital marketing software for the hospitality industry. Take a look back at the platform improvements made over the last year.

Q1

Q2

  • TargetingHub™ Export Guest Feature Enhancement
  • VMS - Reply to Google My Business Reviews
  • General Data Protection Regulation (GDPR)
  • Embedded Google Maps
  • Custom 404 Page
  • ADA Compliance Optimization

Q3

  • TargetingHub™ ROI Reporting
  • Canonical Tags Now Use Absolute URLs
  • Two-Factor Authentication
  • New Modal Popup Premium Widget
  • Password Reset Process Improvements
  • Colors & Styles Feature & Site Cloning Enhancement

Q4

  • New Site Templates: Cosmos & Equinox
  • Browser Scan Feature to scan websites
  • Calendar Widget Updates
  • Google My Business Enhancement

Leading into 2019, Vizergy is projected to focus their efforts on data platforms. To view full details on the VMS enhancements made in the past year, request a copy at [email protected].

About Vizergy® Digital Marketing

Vizergy serves the world's hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award-winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy's platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today's complex and competitive hospitality industry.

For more information, please visit www.vizergy.com.

Contact: Sara Anderson | Corporate Marketing Manager | Vizergy | +1.904.389.1130 Ext. 114 | [email protected]

Visit our Blog and Connect with Vizergy on Facebook, LinkedIn, and Twitter.

    Advertisements