Industry Update
Press Release22 January 2019

Choice Hotels Launches Online Group Management Platform Tool for Seamless Planning Experience

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Logo 'Choice Hotels International'

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH) is making planning and booking group travel at its hotels easier than ever with the launch of the Group Management Platform, an online reservation solution.

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Through a new portal on ChoiceHotels.com, guests can seamlessly make reservations for groups, review details at a glance, select various payment options, confirm reservations, send customized emails inviting guests to book, and make room modifications at any time. The Group Management Platform is available to members of the award-wining Choice Privileges loyalty program who are looking to book 10 rooms or more.

Through a new portal on ChoiceHotels.com, guests can seamlessly make reservations for groups, review details at a glance, select various payment options, confirm reservations, send customized emails inviting guests to book, and make room modifications at any time. The Group Management Platform is available to members of the award-wining Choice Privileges loyalty program who are looking to book 10 rooms or more.

"Choice is dedicated to streamlining the booking process across all channels. When we received feedback from guests about group planning and booking, we listened and innovated with proprietary technology to meet their travel needs," said Chad Fletcher, vice president of global sales, Choice Hotels. "The new Group Management Platform provides a seamless and centralized solution for group travel planners, giving them the ability to reserve, manage and plan group reservations with ease."

When a room block is booked online, Choice Privileges members now receive an email confirmation with a custom link to the Group Management Platform on ChoiceHotels.com where they can:

  • Easily Manage Group Reservations - Provides a quick overview of room confirmations, room availability for each night of the event, estimated price totals and room hold policies, along with the exact date the remaining rooms will be released back into inventory.
  • Invite Guests to Book - Sends customized email invitations for guests to book and confirm their reservations within minutes.
  • Modify Reservations in Real Time - Allows organizer to modify their booking details at any time, day or night.

The Group Management Platform simplifies what has traditionally been a complicated process for travel planners coordinating accommodations for events, such as weddings, sports tournaments, family outings, business meetings, and more. It also allows Choice Privileges members to earn rewards, including bonus points, airline miles, or credits for premium coffee and shared rides through the Your Extras program, in addition to exclusive member rates when booking direct through ChoiceHotels.com. Along with the Group Management Platform, travel agents will now be able to book commission-eligible groups on ChoiceHotels.com.

Throughout its 80-year history, Choice Hotels has set the standard in hospitality, pioneering countless technological innovations. The company recently launched a virtual payment option on ChoiceHotels.com to create a seamless booking experience for corporate travelers, and enabled Book on Google - making it possible for travelers to seamlessly search, select, and reserve hotel rooms at Choice hotels in a few clicks.

Methodology

Choice Hotels International, Inc. conducted a nationwide survey of 1,100 Americans to better understand how travel impacts their work relationships. The survey was done in collaboration with survey platform Pollfish.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

© 2019 Choice Hotels International, Inc. All rights reserved.

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