Industry Update
Press Release23 January 2019

Choice Hotels Grows Midscale Presence In Western Us With Multi-unit Agreement

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Logo 'Choice Hotels International'

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH) has signed an agreement with Jay Virk to develop 15 new-construction midscale hotels in the Western region of the U.S. through 2026.

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Five Sleep Inn hotels and five dual-brand Sleep Inn and MainStay Suites properties will be built across California and Arizona:

  • Sleep Inn hotels: Elk Grove, Manteca, Three Rivers, Turlock, and Watsonville, Calif.
  • Sleep Inn and MainStay Suites dual-brand locations: Phoenix; Merced, Palmdale, Palm Desert, and Porterville, Calif.

"Our decades of midscale expertise and proven brands continue to attract developers coast to coast," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "The Sleep Inn brand's refreshed prototype appeals to owners by having the lowest cost-to-build in the segment. In addition, the Sleep Inn and MainStay Suites dual-brand offers operational efficiencies and a diverse model that serves business, leisure and extended-stay guests—we're proud that this concept now has over 100 hotels open or in the pipeline."

Jay Virk is an award-winning hotel developer based in Clovis, Calif.

"Choice is an innovator, both in the midscale segment and in the resources they provide to franchisees, which is why we sought this agreement," said Jay Virk. "The Sleep Inn and MainStay Suites brands provide guests with flexibility to suit a variety of travel occasions. We're excited to collaborate with Choice for the first time and can't wait to open these hotels for guests traveling to California and Phoenix."

The Sleep Inn hotels will reflect the brand's Designed to Dream prototype, providing a timeless, simply stylish, nature-inspired aesthetic that appeal to guests. The MainStay Suites prototype features an open-concept design with sleek and modern amenities.

For more information on Choice Hotels development opportunities, visit www.choicehotelsdevelopment.com.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

Related Brands

Sleep Inn

Every Sleep Inn hotel offers a simply stylish stay that's designed to help our guests Dream Better Here. You'll find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment.
brand information

MainStay Suites

MainStay Suites is an extended-stay hotel option that allows guests to live like home whether they're away for a week or a month. Each property offers a unique and distinctive experience for customers at an affordable price.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion
Clarion Pointe
Comfort
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of March 31, 2021, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

© 2021 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

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