Industry Update
Press Release24 January 2019

International hotel operator Deutsche Hospitality takes over majority of Danish hotel brand

Entry into the economy market with the portfolio of Zleep Hotels - Massive investments in further development

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Deutsche Hospitality

Expansion of the competitive position: With an 51% investment in the family-run Zleep Hotels, Deutsche Hospitality is bringing a fifth hotel brand under the umbrella of the global player, thus creating the best possible conditions for further growth of all brands.

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The umbrella brand Deutsche Hospitality combines four well-known hotel brands: Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotel. With the Zleep Hotels brand, Deutsche Hospitality is expanding its product offering, entering the economy market and expanding into Scandinavia for the first time.

"Zleep Hotels are the perfect complement to our brand portfolio," explains Thomas Willms, CEO, Deutsche Hospitality. "Peter Haaber, the founder and CEO of Zleep Hotels, has created a remarkable success story in the past few years in establishing a well-known brand among those guests who are price-conscious but at the same time emphasize on design and quality during their hotel stay. With their strong presence in Scandinavia, Zleep Hotels are the ideal partner for the further growth of Deutsche Hospitality", Willms continues.

With Zleep Hotels, Deutsche Hospitality is not only further expanding its competitive position in Central Europe, but is also beginning its market entry into Scandinavia. Ten hotels in Denmark and one hotel in Sweden are currently part of the Zleep Hotels portfolio, and four more are in the planning stage. Both parties, Deutsche Hospitality and Zleep, will invest a multi-digit million amount in the further development of the company. Zleep also offers the platform and the knowledge for Deutsche Hospitality to expand in Northern Europe with all brands.

CEO Peter Haaber will strengthen the success of Zleep within the brand family of Deutsche Hospitality: "Zleep's vision is to always deliver quality, service and design at a great rate for the many. Since our founding in 2003, Zleep has developed into a well-known and successful hotel brand in Scandinavia. The cooperation with Deutsche Hospitality enables us to gain a foothold in Central Europe in particular. So the different brands complement each other perfectly and we can develop together."

With the planned Zleep Hotels, the portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.

Related Brand

Zleep Hotels

Zleep Hotels is a Danish chain of hotels with big ambitions. We are here for the many, because we want to ensure that as many as possible can afford traveling as well as having a real hotel experience.
brand information
Other Brands by Deutsche Hospitality
InterCityHotel
Jaz in the City
MAXX by Steigenberger
Steigenberger

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. Zleep Hotels - a well known brand in Scandinavia - provide service and design at affordable prices. The Deutsche Hospitality portfolio currently comprises 150 hotels on three continents, including 30 which are in the pipeline.

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