‘Mysk by Shaza’ Win the Pitch Among Top New Brands at the Saudi Arabia Hotel Investment Conference
Drawing on the brand’s compelling proposition for owners
Chris Nader, Vice President - Development, Shaza Hotels, made a special presentation to a large audience of hotel owners and investors about 'Mysk by Shaza' at the Saudi Arabia Hotel Investment Conference (SHIC) in Riyadh. Mysk was voted the winner of The Three Minute Pitch out of the 16 leading brands that participated in the session open for owners and investors only.
Speaking about expansion in KSA, Chris stated, "Saudi Arabia is a priority market for us with 35 per cent of our portfolio located in the country and SHIC is an excellent platform to showcase our latest brand offering to hotel owners and investors. We have operated in the Kingdom with great success since the launch of our first 5-star property Shaza Al Madina and thereafter expanded to Makkah, Riyadh and will soon be open in Jeddah."
The recent reforms and widespread investment in Saudi Arabia's tourism's sector are driving demand for a new generation of hotels and Mysk by Shaza is ideally suited for the market given its innovative concept and compelling brand proposition.
Chris stressed, "The upscale segment is one of the fastest growing sectors in KSA and represents a massive opportunity for us that we are eager to capitalise on. As the leading alcohol-free brand in the luxury and upscale segment that proudly celebrates the Arabian hospitality, we are well placed to unlock the enormous potential for growth in Saudi Arabia while accelerating expansion in primary and secondary cities."
A member of the Global Hotel Alliance, Mysk by Shaza has a strong development pipeline with fabulous hotels coming up in the UAE and Kuwait in addition to its hugely successful flagship hotel Mysk Al Mouj in Oman.
About Shaza Hotels
Shaza Hotels is an international hotel management company comprising of two unique brands: Shaza in the luxury segment, and Mysk in the upscale segment. The brands are characterised by their dedication to offering true Arabian hospitality inspired by the traditions and culture of the Silk Route and reflected by a contemporary Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers. Shaza is a member of the Global Hotel Alliance (GHA). For more information please visit www.shazahotels.com
About DISCOVERY Loyalty
A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit discoveryloyalty.com