Source: Forbes

People stay in hotels for many reasons. Some, like those traveling for business, might check in out of necessity, while others do it simply to escape everyday life, pamper themselves, be inspired or even attain the nirvana of travel - to check out feeling transformed. Guests' demands will naturally differ depending on their reason for visiting, and hotels, like all successful businesses, have to be prepared to meet (and preferably exceed) the changing expectations of their clientele.

By implementing the following ten rules, hotels can improve their offering, increase their level of luxury, and most importantly, give their guests a stay they won't soon forget.

1. Stand For Something (Or Fall For Anything)

There lies great power in having a clear-cut vision for your hotel and sharing it with your team and the world. A vision or purpose can be challenging to define, and it's sometimes easier to start with all the things you are not. By knowing who you do not want to be, you will have a better idea of who, what and where you want to be, and once this is defined, make sure you always stick to it, even if people question you.

Read the full article at Forbes