Comfort Brand Caps 2018 with Transformation Progress and Development Growth
Nearly 120 Franchise Agreements Awarded as Brand Expands
The Comfort brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues to advance its transformation with over 700 properties certified Move to Modern, 450 hotels in the process of obtaining new signage, and more than 170 hotels having installed new signs. In addition, Choice awarded close to 120 Comfort brand franchise agreements in 2018 as it expands around the country.
"We have been working tirelessly to enhance the guest experience at all of our Comfort hotels, and the response from travelers and franchisees has been incredible," said Anne Smith, vice president, brand management, design and compliance, Choice Hotels. "Comfort hotels that have completed renovations are already outperforming the rest of the brand. We couldn't be more excited with the brand's transformation and the new logo, especially as the new signs start to appear at hotels across the country."
The new signage is the final step in the Comfort brand's $2.5 billion long-term investment along with franchisees that includes refreshed lobbies, upgraded guest rooms, and 100-percent smoke-free hotels.
"Comfort's new look and feel continues to attract developers who want a proven brand they know will be successful," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "The nearly 120 Comfort brand franchise agreements awarded last year illustrates its consistent strong demand and fuels future growth."
With a U.S. pipeline of nearly 300 properties - 80 percent of which are new construction - Comfort will open more than one hotel per week in 2019, including hotels in several primary markets, such as Brooklyn, N.Y., Columbus, Ohio, Pittsburgh, Sarasota, Fla. and San Antonio.
For more information on Comfort Hotels development opportunities, visit choicehotelsdevelopment.com/comfort/.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980, Quality Inn #F-48, and Clarion #F-1673. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at Development@ChoiceHotels.com.