Industry Update
Supplier News29 January 2019

Meliá Hotels International Selects Volara to Bring Voice-Powered Alexa Technology to Circle by Meliá

The Grand Reserve at Paradisus Palma Real in Punta Cana, Dominican Republic is the first property in the Circle by Meliá vacation experience community to enable voiced-based conversations with guests powered by Volara

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Volara Provides First Voice-Based Guest Engagement Solution for the Hospitality Industry

New York — Volara - the voice hub for the hotel industry - has been selected by Circle by Meli , a Meliá Hotels International brand, to provide voice technology to properties within its international shared vacation membership club. The new Grand Reserve at Paradisus Palma Real in Punta Cana, Dominican Republic, which opened its doors December 15, is the first hotel in the Caribbean and within the Circle by Meliá portfolio to launch Volara and enable voice-based conversations with guests. The Grand Reserve at Paradisus Palma Real is also the first "home resort" in the Circle by Meliá community, an experience-driven program that transforms travelers vacations with exceptional privileges and infinite memories and strives to personalize every detail to exceed guests' expectations.


Volara provides technology agnostic, conversation management and secure integrations for 98 percent of the hotels using Alexa technology in the United States today. This is first deployment of Volara-powered Alexa devices in the Caribbean. Volara's patent-pending Accuracy Engine ensures that Circle by Meliá guests will receive the information, recommendations and services they request.

"Circle by Meliá is a vacation experience with a home-like twist," said Patrick Manning, Circle by Meliá Network Infrastructure & Security Operations Manager / Information Technology. "Travelers choose to join our circle for the infinite privileges membership brings. We ensure that every single detail is taken care of before, during and after each stay. With the Volara-powered Alexa voice assistant in each unit, we can fulfill each guests' wishes and personalize all of their preferences."

The architecture of Volara's software enables additional layers of security to ensure that guests' personal information and conversations remain private, and Circle by Meliá's proprietary data is also protected and secure. Recording of the guest through the natural language processing technology is never associated with the profile of the guest.

"Volara is on the move," said David Berger, Volara CEO. "Weekly we are announcing deployments of our platform agnostic voice technology at hotels around the world, not only for its guest engagement benefits, but also for its proven ability to keep guest and hotel data private and secure.

"We are thrilled to be entering this new relationship with Meliá Hotels International through this first deployment in the Caribbean with Circle by Meliá at the Grand Reserve at Paradisus Palma Real," he said. "Our pilot in Miami was a huge success, and as a result we anticipate this will be the first of many Meliá announcements to come. Travelers are demanding the same technologies they use at home to also be in their hotel rooms, and Volara stands ready to deliver which ever natural language processing voice assistant platform properties choose to best meet their needs."

About Volara

Volara is THE provider of custom voice-based solutions for the hospitality industry. It's the only provider of voice-based solutions to the hospitality industry with the Alexa for Business Service Delivery Designation from Amazon and is a launch partner of Alexa for Hospitality. Volara's proprietary software creates a hotel business tool atop the leading smart speakers and natural language processing platforms. Volara's proven best practices ensure high utilization rates and an optimal guest experience that creates personal and remarkable engagement with brands. Volara is the largest manager of Alexa devices in the enterprise today and over a million people have used voiced-based solutions powered by Volara. To learn more about Volara, visit

About Meliá Hotels International

Meliá Hotels International was founded in 1956 in Palma de Mallorca, Spain, and is one of the world's largest resort hotel chains, as well as Spain's leading hotel chain. It currently provides more than 370 hotels in 43 countries on 4 continents under its brands: Gran Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Meliá Hotels & Resorts, Innside by Meliá, Sol Hotels & Resorts and TRYP by Wyndham. Its product and service portfolio is complemented by Circle by Meliá, the only vacation club operated by a Spanish company.

Related Brand

Circle by Melia

Circle by Meliá is a new brand developed by Meliá Hotels International. This is a brand driven by luxury and exceptional experiences that will generate infinite memories for all its guests. Circle by Meliá is a vacation community that prizes transparency and has the only program that appeals directly to modern travel requirements by providing flexible access to the best experiences available across the entire company's portfolio.
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Barb Worcester
Phone: +1 440 930 5770
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