Industry Update
Press Release29 January 2019

Ascend Hotel Collection Celebrates Record Year With Most Signings In Brand History

Franchise Agreements Fuel Upscale Brand Growth in Popular Travel Destinations Worldwide

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Logo 'Choice Hotels International'

ROCKVILLE, Md. -- The Ascend Hotel Collection, the world's first and largest soft brand from Choice Hotels International, Inc. (NYSE: CHH), closed out 2018 by awarding the most franchise agreements in the brand's history. Seventy-three total franchise agreements, 43 domestic and 30 international, were awarded, fueling the brand's continued expansion in key markets across the globe, including Brooklyn, N.Y., Los Angeles, New Orleans, San Antonio, and Savannah, Ga., and destinations in Canada, the Caribbean, Europe, and Latin America.

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"Since its inception, the Ascend Hotel Collection has been a leader in the soft-brand upscale segment," said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels. "The brand's continued success is a result of our commitment to helping owners run profitable businesses with support from leading technology and robust distribution channels, and providing travelers with the authentic experiences they crave in an increasing number of top markets."

Recent additions to the Ascend Hotel Collection include:

  • The Inn at I'ON (Mount Pleasant, S.C.) - Situated in the quaint, tree-lined Mount Pleasant community just outside of Charleston, S.C., the Inn at I'ON combines modern amenities with timeless southern charm to deliver an unforgettable guest experience.
  • Industry City Hotel (Brooklyn, N.Y.) - Located in a formerly industrial neighborhood of South Brooklyn, the Industry City Hotel infuses colorful designs and modern Chinese décor throughout each touchpoint to bring its vibrant surroundings to life.
  • Sunset Hotel (Brooklyn, N.Y.) - Situated in the Sunset Park West neighborhood near the Brooklyn waterfront, the NBA's Brooklyn Nets training facility, and more, the Sunset Hotel couples great location with great service.

"Guests are increasingly seeking travel experiences that are reflective of their destination and with a robust portfolio of unique, boutique and historic upscale hotels, Ascend delivers on these expectations. Our ongoing expansion creates new opportunities for these travelers - and our franchisees - and we look forward to even more growth in key destinations in the coming year," said Janis Cannon, senior vice president, upscale brands, Choice Hotels.

For more information on Ascend Hotels development opportunities, please visit https://choicehotelsdevelopment.com/ascendcollection.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

Related Brand

Ascend Collection

The Ascend Hotel Collection is a global portfolio of unique, boutique and historic independent hotels and resorts and is part of Choice Hotels International, one of the world's leading hotel companies.
brand information
Other Brands by Choice
Cambria Hotels
Clarion
Clarion Pointe
Comfort Inn
Comfort Suites
Econo Lodge
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

Methodology

Choice Hotels International, Inc. conducted a nationwide survey of 1,100 Americans to better understand how travel impacts their work relationships. The survey was done in collaboration with survey platform Pollfish.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

© 2019 Choice Hotels International, Inc. All rights reserved.

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