Source: Choice

ROCKVILLE, Md. – The Ascend Hotel Collection, the world's first and largest soft brand from Choice Hotels International, Inc. (NYSE: CHH), closed out 2018 by awarding the most franchise agreements in the brand's history. Seventy-three total franchise agreements, 43 domestic and 30 international, were awarded, fueling the brand's continued expansion in key markets across the globe, including Brooklyn, N.Y., Los Angeles, New Orleans, San Antonio, and Savannah, Ga., and destinations in Canada, the Caribbean, Europe, and Latin America.

"Since its inception, the Ascend Hotel Collection has been a leader in the soft-brand upscale segment," said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels. "The brand's continued success is a result of our commitment to helping owners run profitable businesses with support from leading technology and robust distribution channels, and providing travelers with the authentic experiences they crave in an increasing number of top markets."

Recent additions to the Ascend Hotel Collection include:

  • The Inn at I'ON (Mount Pleasant, S.C.) - Situated in the quaint, tree-lined Mount Pleasant community just outside of Charleston, S.C., the Inn at I'ON combines modern amenities with timeless southern charm to deliver an unforgettable guest experience.
  • Industry City Hotel (Brooklyn, N.Y.) - Located in a formerly industrial neighborhood of South Brooklyn, the Industry City Hotel infuses colorful designs and modern Chinese décor throughout each touchpoint to bring its vibrant surroundings to life.
  • Sunset Hotel (Brooklyn, N.Y.) - Situated in the Sunset Park West neighborhood near the Brooklyn waterfront, the NBA's Brooklyn Nets training facility, and more, the Sunset Hotel couples great location with great service.

"Guests are increasingly seeking travel experiences that are reflective of their destination and with a robust portfolio of unique, boutique and historic upscale hotels, Ascend delivers on these expectations. Our ongoing expansion creates new opportunities for these travelers - and our franchisees - and we look forward to even more growth in key destinations in the coming year," said Janis Cannon, senior vice president, upscale brands, Choice Hotels.

For more information on Ascend Hotels development opportunities, please visit https://choicehotelsdevelopment.com/ascendcollection.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Forward-Looking Statements This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.