Source: Deloitte

A strong economy, rising global consumer purchasing power, and digital innovation have all fueled record growth in the travel and hospitality industry. But there are still several challenges that could throw the industry off course in 2019. What are the biggest trends likely to shape hospitality, airlines, cruises, and ground transportation in the year ahead?

Key US travel and hospitality industry trends for 2019

2019 marks a decade since the US travel industry emerged from the depths of economic recession. And what a decade it's been. Over the past 10 years, the surge of recovery collided with an economic turning point in global emerging markets—fueling a historic burst in travel demand felt by segments across the travel industry.

But growth wasn't limited to traditional players. It's also been a remarkable decade for travel tech. Digital innovation helped form a lattice for entirely new segments to not only enter the market—but thrive. Some private accommodation and ride-hailing brands just finding their legs in 2009 already sit side by side with the titans of travel.

It's easy to lose perspective on just how much technology has shaped the travel and hospitality industry in such a relatively short time. In 2009, the first hotel and airline apps were just hitting the market. Instagram and iPads didn't exist. Most travelers scoured newspapers and magazines for vacation rentals. Taxis were hailed by hand, and small luxury hotels were among the only businesses that could attempt to create a personalized experience for every guest.

To learn more about technology's role and other trends likely to impact the travel and hospitality industry in 2019, download our full report.

About Deloitte

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte's approximately 457,000 people worldwide connect for impact at www.deloitte.com.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.