Nor1 Continued Strong Momentum in 2018 with Record-Breaking Growth and Cutting-Edge Innovation

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced that 2018 saw a record-breaking year of growth in terms of product launches, new clients, acquisitions, and the opening of two new offices.

"We're starting 2019 with a lot of positive momentum," explained Jason G. Bryant, Nor1's Founder and CEO. "Our team continues to innovate and grow. We added two new regional offices in Singapore and Dubai, and I couldn't be more pleased to say we had a 98% customer retention rate last year. I'm so proud of my team and excited about our opportunities in 2019."

Nor1 is the industry's most profitable upsell technology, giving hotels real-time, data-driven, personalized pricing and merchandising solutions at every stage of a guest's stay. With their highly skilled team of data scientists, engineers, product managers, and UX designers, 2018 saw impressive innovations, partnerships, integrations and enhancements to Nor1's patented, dynamic decision intelligence engine, PRiME®, . They released PRiME®-G, catering to the Gaming Market and it's Auto Award AI algorithms, all to increase revenue optimization, operations efficiency, capture last minute bookings and eliminate expired revenue.

In 2018, the company also debuted some highly anticipated customer-facing product launches including the Insights & Actions Dashboard, which provides a coherent analysis of all upgrades throughout the reservation life-cycle, as well as enhancements to eXpress Flash, Nor1's sophisticated confirmed upsell product. Nor1 implemented cutting-edge real-time data layer and architecture to synchronize data from all sources for sophisticated machine learning and introduced intuitive tools that allow customers to configure business rules like pricing and UI, as well as automated monitoring to send alerts in case of data source outages. Expanded partnerships consisted of seamless 2-way integration with LMS, Infor HMS, and Sabre Hospitality's SynXis CRS, as well as one-way integrations with dozens of other property management systems, IBE providers, and email providers.

Nor1 extended its relationships with long-time partners Radisson Hotel Group, Accor, IHG, Steigenberger Hotels & Resorts, Lindner Hotels & Resorts, Great Wolf Resorts, and in the casino market, with Las Vegas Sands, The Cosmopolitan of Las Vegas, and Wynn Resorts. The company also acquired Stay Delightful, the mobile messaging platform that connects guests and hotels through text message and boosts engagement by up to 300%. In corporate social responsibility news, Nor1 made the list of Top 10 Corporate Fundraising Partners for the American Diabetes Association.

Nor1's team is transforming the category with their patented machine learning and AI technology. "The future of hotel merchandising & retailing relies on boosting guest engagement and ROI - and we are excited to be at the forefront of game-changing technology," explains Bryant. "With all that we have in the pipeline, 2019 is sure to be our best year yet."

For more information, please visit nor1.com.

About Nor1, Inc.

On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality's OPERA Cloud Suite by adding Nor1's Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning, thereby improving guest engagement, and driving incremental revenue and improved loyalty for hotels.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™,  and CheckIn Merchandising™,to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. For more information, please visit www.nor1.com, or contact us at [email protected].

Alan Young
Puzzle Partner, Agency of Record