Industry Update
Supplier News11 February 2019

Build your ideal guest journey and learn how to make it a reality

Pick your adventure style game helps hotels to identify their target guest and learn how to best cater to them

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apaleo GmbH

Technology has changed guest expectations, making it more difficult than ever for hotels to understand how to best cater to their guests. apaleo has launched a pick your adventure style game designed to help hotels understand which guest segment they want to go after and how to best cater to them.


Hoteliers can choose from a variety of guest types like business travelers, families, tech savvy Gen Z, and more. They can then build pieces of that guest's journey to receive a custom report about the guest's profile, the systems required to cater to the guest, and additional accommodations to create the perfect guest journey.

50+ hotels are already working with apaleo to improve their customer journey with fast, easy to use, pre-connected technology. Hotels that are eager to bring their ideal guest journey to life can visit the apaleo team at ITB (hall 10.1, stand 113).

Happy building!

About apaleo

Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.

apaleo's PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on a fully open 2-way API, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click. Learn more at