Industry Update
Press Release12 February 2019

Radisson Hotel Group Sets Out New Commercial Strategy For South Africa

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Radisson Hotel Group (RHG)

Radisson Hotel Group, one of the world's largest hotel groups has begun 2019 with the announcement of its new commercial strategy for South Africa. The Group currently operates 11 hotels and 2,200+ rooms across the country and is also one of the fastest growing hotel brands in Africa with 90+ hotels in operation and under development.


The new commercial strategy has been set to drive market share and maximize revenues through the implementation of dynamic commercial strategies across its hotel portfolio in the key cities of Cape Town and Johannesburg. The sales team has also been restructured to provide the necessary expertise to deliver on the Group's commitment to the continued evolution of strategy.

"2019 will be a critical year for our growth in South Africa as we adjust our strategy to meet market demands. South Africa continues to be one of our key markets in the African continent and our new commercial strategy has been developed to ensure we are optimizing our resources while driving our commercial efforts towards gaining market share," said Caroline Thissen, Senior Area Director of Sales & Revenue Optimization, Middle East & Africa, Radisson Hotel Group.

"Our new sales structure was conceptualized to better meet the needs of our stakeholders. We are confident that the team, comprising of experts in their respective sales segments will increase productivity and provide clients with a streamlined and efficient approach as well as deliver long-term value to our hotel owners."

The sales team of 13, have collective experience of 121 years. Majority of the team members are South African, with vast insight in not only the industry, but importantly the country and its key feeder markets as well. The team comprises of top experts for each of the following segments: MICE, Leisure & Airline Crews, TMC, Corporate and Government.

"The creation of dedicated teams to focus on each sales segment allows for a more focused approach, streamlined contact and cumulative knowledge. As a group, we're always seeking ways to increase efficiency and answer the requirements of each of our stakeholders," concluded Thissen.

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being 100% carbon neutral.

More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.

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Saadiyah Hendricks
PR & Communications Manager, Africa & Indian Ocean
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