Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice those same products are now re-appearing as advertisements across the web. Sound familiar?

There is a significant chance you have been subject to remarketing when you have used the web. Most people spend a great deal of time searching for various goods and services on the web. Sometimes, they will see ads later on in the day while on a completely different site showcasing a product or service that they had looked for earlier. This, in a nutshell, is what remarketing does.

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