Trump’s sons are running the business — and their big hotel expansion is at a standstill
Shortly after Donald Trump entered the White House, his eldest sons announced ambitious plans to open a line of hotels called Scion that would target young, hip customers mostly in places where their father had proved popular with voters.
This was the brothers' primary and boldest idea for expanding the family business — a push into markets that it had long overlooked, they said.
A year and a half later, progress has been slow. The first Scion, in Cleveland, Miss., remains nearly a year from completion. The first two American Idea hotels, in the same area, will not open until later this year.