InterContinental Launching an All-Suite Brand
IHG already has a couple of all-suite brands in its mainstream segment, so how will its new offering be any different? We’ll have to wait to find out.
InterContinental Hotels Group plans to add another all-suite hotel brand to its portfolio later this year as it looks to take advantage of increasing guest and owner demand for those accommodations.
On an earnings call with analysts on Tuesday, Barr used language synonymous with the alternative accommodation sector in describing where the new brand will sit.