Industry Update
Press Release 8 March 2019

Hilton Mexico City Santa Fe Debuts Barbie®-Themed Glamping Experience

In honor of Barbie®’s 60th anniversary, Mattel has converted a guest room into the iconic doll’s DreamCamper

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Hilton Worldwide Family/group

MEXICO CITY - Celebrating the internationally recognized fashion doll's 60th anniversary, Hilton Mexico City Santa Fe has partnered with Mattel to transform one of the hotel's spacious guest rooms into the ultimate Barbie®glamping experience for families and lifelong fans. Launching this month, the exclusive room will allow guests to experience life like Barbie® from check-in to check-out.

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Upon arrival, travelers can stop for a photoshoot with an oversized version of the doll's iconic pink shoe at the hotel entrance, then walk the pink carpet leading to the front desk for check-in. After unpacking, guests can explore the themed room including a collection of rare Barbie® dolls from the past six decades as well as a life-sized DreamCamper in which children can play dress-up and spend the night.

"Glamping is a fusion of glamour and camping, combining the convenience and luxury of a hotel with certain aspects of traditional camping," said Andres Korngold, General Manager of Hilton Mexico City Santa Fe. "Barbie®loves to travel, enjoys nature and cares about the environment, without forgoing the comfort of the most sophisticated accommodations. Travelers can now join in her dream glamping experience with an in-room DreamCamper that allows guests to travel in style."

Available through December, the glamorous room and package took approximately 20 weeks to create from its conceptualization to its design and production. Guests can indulge in a welcome kit with amenities from Colgate and Avon, as well as explore collector-item displays throughout the hotel and sample from an exclusive pink menu - including heart-shaped pizzas, gnocchi in pink sauce, red velvet treats and strawberry ice cream - at the hotel's signature restaurant, MADERA.

About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

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Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents.
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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Contact
Colleen Hart
Hilton
Phone: +1 703 883 6616
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