Industry Update
Press Release 8 March 2019

Shurooq Partners with Shaza Hotels For Management of Sharjah Collection Retreats

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Shaza Hotels

The Sharjah Investment and Development Authority (Shurooq) has appointed Shaza Hotels to manage three luxurious retreats, which are Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha.

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The high-end destinations, which fall under the 'Sharjah Collection' brand by Shurooq, will be operated and fall under the management of the Mysk by Shaza brand, specialised for its international-based qualities and hospitality experiences that support the authenticity and culture of servicing unique lifestyles in the travel and tourism market.

The announcement took place during Shurooq's 12th participation at the 53rd edition of ITB Berlin, under the Sharjah Pavilion led by the Sharjah Commerce and Tourism Development Authority (SCTDA).

His Excellency Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said: "Our new appointment follows our vision that is set for all three properties respectively, with absolute confidence and trust into Shaza's world-renowned services and qualities that will directly transform this vision into a physical and tangible reality that is opened to all guests, visitors and tourists of all ages in Sharjah and the world."

He continued: "These three hospitality properties and destinations are the emirate's first of their kind, proving services and experiences that are niche and new on a regional level, creating perfection in our concept of merging nature, luxury, culture and heritage into each destination."

Shaza Hotels, a member of the Global Hotel Alliance, is growing rapidly in the Middle-East with a focus on strengthening its presence in the UAE. Mr. Simon Coombs, President & CEO of Shaza Hotels, stated, "We are very proud to partner with Shurooq and grateful to H.E. Marwan bin Jassim Al Sarkal for entrusting us with the management of the Sharjah Collection by Mysk. Each retreat is a superb addition to our portfolio as it is unlike any other hotel accommodation in the region."

He added: "We greatly value our relationship with Shurooq and have a genuine interest in supporting the government initiatives to promote multiple destinations in Sharjah. Each member of the Sharjah Collection is like a tourism pavilion of the Emirate, and we are keen to develop with Shurooq other flagship retreats to allow visitors to discover the hidden beauties of Sharjah."

Related Event

ITB Berlin 2019

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Messe Berlin — Berlin, Germany
event information

About Shaza Hotels

Shaza Hotels is an international hotel management company comprising of two unique brands: Shaza in the luxury segment, and Mysk in the upscale segment. The brands are characterised by their dedication to offering true Arabian hospitality inspired by the traditions and culture of the Silk Route and reflected by a contemporary Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers. Shaza is a member of the Global Hotel Alliance (GHA). For more information please visit www.shazahotels.com

About DISCOVERY Loyalty

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit discoveryloyalty.com

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