Infor Continues to Modernize Revenue Management Functionality for Hoteliers
Upgrade of Infor EzRMS features Enhanced Mobility and Pricing Optimization
Infor, a global leader in business cloud software specialized by industry, today announced, the completion of a transformative upgrade to Infor EzRMS Mobile as well as the Infor EzRMS Pricing Engine, key components of the company's overall portfolio of Hospitality Revenue Management Solutions. The mobile application, available through Google Play™ Store and Apple App Store, delivers the right information at the right time so hoteliers can analyze trends and make more informed pricing decisions on the go.
Infor's sophisticated Pricing Engine infused with AI capabilities now addresses the industry need to deliver optimized pricing recommendations to support flexibility needs for different properties and markets. Specifically, it now operates under three different modes. The first is BAR Recommendations at Hotel level, the second is BAR Recommendations at Room Category level, and finally Price Value Recommendations if a property doesn't have a BAR grid and/or work in a highly price sensitive market, Infor is able to recommend the best price value by room category (value).
"Infor's applications have been instrumental in helping our organization develop a functional revenue management plan," said Tobi Kuhlang, Vice President, Revenue Management & Distribution, The Lux Collective Ltd. "We look forward to taking advantage of this new mobile functionality to continue developing better forecasts, pricing, and optimization strategies."
Infor EzRMS is specifically designed for the hospitality industry, and helps hoteliers sell the right product to the right customer, at the right time, through the right channel and for the right price. The application automatically calculates demand forecasts for the future use hotel rooms, and recommends the appropriate selling strategies, such as open/close rates, stay controls, open/close room categories, and overbooking levels-maximizing yield and profit.
"Infor is committed to redefining the user experience, and mobility is a pillar of that strategy. Functionality, forecasting and optimization have been up-leveled, and hoteliers of all sizes can confidently set pricing strategies from anywhere, at anytime," said Stan van Roij, Vice President, Hospitality Solutions, Infor. "A leading-edge revenue management solution is critical in an industry where pricing sets you apart from competitors, and options are plenty for consumers. Modern technology can help improve the bottom line and maximize occupancy and revenue, and Infor is committed to delivering a scalable system that can quickly navigate through rapid changes in market conditions and demand trends."
Infor is a global leader in business cloud software specialized by industry. With 17,300 employees and over 68,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit www.infor.com.
Infor customers include:
- 19 of the top 20 aerospace companies
- 9 of the top 10 high tech companies
- 18 of the 25 largest U.S. healthcare delivery networks
- 18 of the 20 largest U.S. cities
- 19 of the top 20 automotive suppliers
- 17 of the top 20 industrial distributors
- 15 of the top 20 global retailers
- 4 of the top 5 brewers
- 17 of the top 20 global banks
- 9 of the 10 largest global hotel brands
- 8 of the top 10 global luxury brands