How to Get Your Resort & Travel Brochure PDFs To Google’s Position Zero By Lodging Interactive
Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more.
Google has just announced that they'll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resorts to maximize search visibility, which can directly lead to more traffic and an increase in reservations.
Ready to take advantage of this for your business? We're going to show you exactly how to create and optimize content so it has a shot at snagging that prime placement.
Google's Position Zero: What It Is And Why It Matters for Hotels & Resorts
To look for question-based keywords that generate a large number of traffic, and use headlines or subheads in the PDF using these same keywords. Asking the question in the PDF and then immediately answering it can help you get results.
Publish that PDF Online
Don't just feature a landing page with the actual PDF and require users to download it before accessing the content, because this will prevent it from being crawlable. And if Google can't access the information, they can't share it.
You can have your PDFs available on your own site, giving them their own page, and still offering users the ability to download the content if they choose.
PDF aggregators will also likely eventually find their way to you, featuring your content on their site. This increases the number of backlinks to your site (as long as they're linking to you and giving you permission), which can increase both your domain authority (which gives you a better shot at ranking higher in the SERPs) and site traffic, helping you get closer towards that goal.
Tips to Maximize Guest Contact from Your PDFs
To maximize the amount of site traffic you get from your PDFs, consider the following for best results:
- Offer valuable information. This is what people are typically looking for and what shows up in featured snippets.
- Create PDF headlines that relate to the searches you want to appear in.
- Keep SEO and keywords in mind when creating and organizing your PDF; answer questions immediately instead of dragging out the answers.
- Add links! This is the most important step. Add links to your site including your homepage and resources like your blog so that readers can end up coming back to you. Without this, you're leaving a lot of potential on the table.
Many brands have everything from lead magnet ebooks to travel brochures online available to connect with guests and improve their experience along the way. Optimize your content moving forward with the featured snippet potential in mind, because the potential search visibility and resulting traffic could be an opportunity too good to pass up.
President & Founder
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.
commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.
Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.
The Company's Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact firstname.lastname@example.org, 877-291-4411 or visit the company's website.