HOLLYWOOD, Fla. -- Hard Rock International today announced a partnership with Sobel Westex, the textile leader in hotels, resorts, spas, cruise lines and retail worldwide, that will strike a chord with music and designer groupies alike! The new Rock at Home collaboration gives music fans around the globe the opportunity to fine-tune their living spaces with stylish home goods inspired by music, including bedding, bath textiles, window treatments and beach towels.

The collaboration between Hard Rock International and Sobel Westex makes staging the home a seamless task. Hard Rock's Rock at Home collection features luxurious bedding including comforters, sheet sets, throws and decorative accent pillows with a variety of sleek designs. The collections combine an array of premium accents including faux fur, sequins, velvet, and denim with plaid, Aztec, tie-dye and animal prints. Through the collection, fans can add country, rock and alternative music touches, as well as hip hop trends and accents that pop to create a home fit for a rock star.

"We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide," said Mark Linduski, Director of Licensing for Hard Rock International. "This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our own retail properties."

The high-quality Rock at Home designer textile collection will debut at the New York City Spring Textile Market from March 18 through March 21, 2019, before launching to consumers this fall.

"Our new, beautifully designed Rock at Home textile collection offers bedding, bath and window collections that truly let you feel and touch music at home," said Michael Trampas, Executive Vice President for Sobel Westex. "Our ever-expanding creative product line exceeds the highest expectations in variety, quality, value and style, and we look forward to sharing the experience with Hard Rock."

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at [email protected]. Those looking to dine at Hard Rock Cafe can find their local Cafe and make a reservation by visiting www.hardrock.com/cafes/. For additional information on the Hard Rock Cafe brand, please visit www.hardrock.com.

Sobel Westex

Sobel Westex is the leading manufacturer to the hospitality and home fashion industry globally. Sobel Westex has successfully integrated design, manufacturing and distribution around the world. The company provides their clients with the highest quality experiences for bed linens, terry, robes, blankets, pillows and beyond. Sobel Westex's wealth of products is equaled only by their depth of experience and service, which is why they measure their partnerships not in years, but in decades. For more information on Sobel Westex or to contact a representative, visit www.sobelathome.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.