The 80-20 Rule Of CMO Promotions Helps Explain Why Marketers Are Seen As Being Too 'Jumpy'
Non-marketers often think that CMOs change jobs too much. Though there are several factors that come into play, at Russell Reynolds we've uncovered one possible reason for this " jumpiness." We've found that marketing leaders have only a 20% chance of moving into the CMO role at their existing company. Once appointed as CMO, s/he has only a 20% chance of being internally promoted to a broader role within that company, such as GM or President. This means that 80% of all marketing moves happen only by moving to a different company - basically, implying the need to " jump" jobs to get ahead. For a complete list of all of the 396 marketing moves reported in 2018, please visit here.
