Industry Update
External Article13 March 2019

Here's Why Your Travel Agent Might Be Inviting You To A Party

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Chances are when you hear from your travel agent, it might be to see if they can help you with a getaway for your upcoming birthday or to check in after you returned from that vacation trip to Italy they helped you plan to perfection. But that's changing.

Agents, or as more of them today prefer, travel advisors or designers, are taking a page from your favorite luxury brands as they seek to beat back the efforts from online travel agencies in catering to affluent travelers.

While these smaller, local businesses don't have the billions of dollars that are spent annually by the likes of Expedia and Travelocity for marketing, they have something the behemoths don't. That's personal relationships with their customers.

Read the full article at Forbes

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