Racing Fans Finish First as Marriott International Extends Marketing Partnership With Mercedes-AMG Petronas Motorsport
Marriott Bonvoy members receive incredible access to the team’s drivers – including five-time FIA Formula One World Champion Lewis Hamilton – and races throughout the world
For the upcoming F1 season, beginning March 17, Marriott International is revving up and expanding its marketing partnership with Mercedes-AMG Petronas Motorsport. The big winners will be the members of Marriott's newly renamed travel program Marriott Bonvoy, which replaced Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
"Our marketing partnership with Mercedes-AMG Petronas Motorsport team will give Marriott Bonvoy members, many of whom are fans of the team, the opportunity to pursue their passion for the sport," said Karin Timpone, Global Marketing Officer, Marriott International.
Among some of the money-can't-buy experiences on Marriott Bonvoy Moments - the travel program's experiential platform - that members will be able to bid on with their Marriott Bonvoy points are:
- Spending the night on the exclusive Mercedes-AMG Petronas Motorsport luxury yacht during the Monaco Grand Prix and enjoying full hospitality during race weekend.
- Being chauffeured by Lewis Hamilton and Valtteri Bottas to the circuit on race day.
- Being driven around the track in a high-performance Mercedes-AMG car by a professional driver during race weekend.
- Learning the ropes from the experts themselves in the Pit Stop Challenge.
These Marriott Bonvoy Moments will be in addition to other member experiences, including behind the scenes access with the team over Grands Prix weekends for the ultimate fan selfie, where drivers, media and celebrities hang out, visits to the team garage, and prime viewing venues and other experiences at races throughout the season.
"We are delighted to expand our marketing partnership with Marriott International", said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. "We can already look back on a very successful seven years together, but now we're taking our marketing partnership to a whole new level. The extension proves that Formula One keeps growing as a marketing platform for leading global brands who want to further strengthen their brand awareness and value. In addition to access to a huge, global audience, F1 offers the possibility to deliver unique, once-in-a-lifetime experiences to partners and their customers thanks to the equally exciting and exclusive nature of the sport. We are pleased to be delivering those experiences to Marriott Bonvoy members."
The new agreement not only extends the marketing partnership of seven years, but also significantly expands it. For example, going beyond typical meet and greets to creating opportunities for members to spend time with the drivers in relaxed and luxurious environments.
Under the terms of the multi-year agreement, Marriott Bonvoy will become the racing team's "Official Hotel Loyalty Program," while The Ritz-Carlton, one of Marriott's luxury brands, will become the team's first ever "Official Hotel Partner." Logos for Marriott Bonvoy and The Ritz-Carlton will appear on the racing suits of the drivers Hamilton and Bottas, whilst Marriott Bonvoy will be the team's first partner brand on the car's halo. The Ritz-Carlton will bring its legendary service to the team's premium at-track VIP hospitality space, the Silver Arrows Lounge, which will be called The Ritz-Carlton Silver Arrows Lounge in select markets. And amongst wider marketing initiatives, Marriott Bonvoy and The Ritz-Carlton brand will bring the partnership to life for guests through social media, in-room TV and Marriott Bonvoy Traveler - the company's popular digital magazine.
About Mercedes-AMG Petronas Motorsport
Mercedes-AMG Petronas Motorsport is the works Formula One Team of Mercedes-Benz, competing in the FIA Formula One™ World Championship - the pinnacle of world motorsport and the largest annual sporting series in the world.
Based at two world-class technology campuses in the UK, the team designs, develops, manufactures and races the race cars and Hybrid Power Units driven by five-time World Champion Lewis Hamilton and race-winning team-mate Valtteri Bottas.
Formula One is a uniquely demanding technical and human challenge, requiring the right alchemy of cutting-edge technologies, high-performance management and elite teamwork to deliver results at 21 Grands Prix around the globe in a race season running from March to December.
Mercedes-AMG Petronas Motorsport set new benchmarks for F1™ success on its way to winning the Constructors' and Drivers' World Championships in 2014, 2015, 2016, 2017 and 2018. During those five Championship-winning seasons, the team scored 74 wins, 147 podiums, 84 pole positions, 33 fastest laps and 39 one-two finishes from 100 race starts.
Vice President, Public Relations - Marriott
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,900 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott BonvoyTM , replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.