Tourists will ‘want to be able to drink' in Saudi Arabia says AccorHotels CEO
Speaking to Arabian Business, Sébastien Bazin said the kingdom will need to make certain exceptions for tourists in order to attract visitors to the country.
Bazin suggested the kingdom could learn "lessons" from regional tourist hubs such as Dubai.
"…That has to be in place, otherwise you won't be attracting tourists. Dubai made it happen, so there are a lot of lessons to be taken from the Middle East," he said.