Why Millennials Have Higher Expectations for Customer Experience Than Older Generations
When it comes to customer expectations, it is no surprise that with all the latest tech-leaning us towards instant gratification that millennials have higher expectations for customer experience. This is mostly due to instant gratification with mobile and email notifications from brands.
Taylor Schreiner, Director, Adobe Digital Insights said, "You can see this expectation that technology will provide great experiences in some of their survey responses. For instance, about half of people under 35 would rather engage with a computer than a human when interacting with a brand. Older groups much more clearly want to talk to real people and expect interactions with people to give them better experiences."