Industry Update
Supplier News 8 April 2019

Infor Completes Acquisition of ReServe Interactive

Expands Hospitality Footprint with Leading Sales & Catering Solution

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SoftBrands Hospitality Inc.

Infor, a global leader in business cloud software specialized by industry, today announced the completed acquisition of Efficient Frontiers, Inc. dba ReServe Interactive. Headquartered in Livermore, Calif., ReServe Interactive is a leading provider of cloud-based sales and catering, restaurant reservations, and floor management software that serves the restaurant, sports and entertainment, event center, golf and country club, and hotel markets in the U.S. and Canada. ReServe Interactive's highly scalable, dynamic, and intuitive sales and catering solution will enable Infor to offer more functionality through Infor CloudSuite Hospitality, and increase Infor's presence in non-hotel hospitality venues such as entertainment centers, stadiums, wineries and conference and convention centers.

"This acquisition will significantly add value to our existing development efforts for Infor CloudSuite Hospitality, and further solidifies Infor's leadership position in the global hospitality market," said Charles Phillips, CEO of Infor. "By adding this additional functionality, we are expanding our solution base to address the growing need for reliable sales and catering technology as hoteliers look to digital transformation to address the evolving needs of the modern consumer. Paired alongside our current hospitality offerings, this allows us to deliver a comprehensive, multi-module suite, that will offer a better ROI to our customer base."

Infor's cloud-enabled Hospitality solutions include hotel property management, point of sale, revenue management, asset and incident management, analytics, and back office accounting. Through this acquisition, Infor will be able to help hospitality organizations address event lifecycle management from initial event inquiry through event execution, online reservation systems for dining and various other activity types, floor management, and club membership sales including lead management, contact management, and sales performance management.

Infor is one of the world's largest providers of hospitality software. Its customers include 9 of the top 10 largest hotel brands, and its products are in use at more than 20,000 hotels, casinos and restaurants worldwide. The acquisition of ReServe Interactive will add sales & catering component to Infor CloudSuite Hospitality that increases the breadth and depth of the solution, and better positions Infor to directly address the increasing need of hospitality organizations to find one true technology partner to help them navigate through a digital transformation.

Financial terms of the deal are not being disclosed.

For more information please visit: https://www.infor.com/products/sales-catering.

About ReServe Interactive

ReServe Interactive develops and sells computer software for the hospitality market including hotels, restaurants, sports and entertainment facilities, clubs, wineries, and retirement communities. It delivers a fully integrated, cloud-based catering, event management, reservations and floor management software portfolio.

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 67,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit www.infor.com.

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