Excellence Group Luxury Hotels & Resorts Rebrands As The Excellence Collection
The renowned hospitality group embraces a new brand strategy, marking its next era as The Excellence Collection
CANCUN, Mexico -- With a mission to exceed guests' highest expectations in every aspect possible, Excellence Group Luxury Hotels and Resorts has become the Caribbean's most trusted name in all-inclusive luxury travel. The family-owned and -operated group, which owns and manages five-star, award-winning resorts in Mexico, the Dominican Republic, and Jamaica, will continue to deliver stunning properties and unmatched service as it enters its next chapter with The Excellence Collection.
The Excellence Collection will encompass the group's three high-end brands: the adults-only Excellence Resorts with all-inclusive properties in Cancun, the Riviera Maya, Punta Cana, and Montego Bay; Beloved Hotels for boutique adults-only all-inclusive escapes; and Finest Resorts offering modern all-inclusive luxury for all ages.
With last year's opening of Excellence Oyster Bay and plans for a Finest Punta Cana in 2020, the company has focused on new ways to meet the ever-changing needs of the market, and has created The Excellence Collection to do so. The Excellence Collection brings a new brand identity with modern, updated logos and dedicated hyperfocus on the unique offerings of each of group's properties.
These new elements mark an important milestone for the hospitality group, which has been experiencing rapid growth in the last decade. With three key pillars of Bespoke Service, Extraordinary Moments, and Innovative Curation at the core of The Excellence Collection, the parent brand is a promise made to each and every Excellence Collection guest.
"The Excellence Collection is an evolution of Excellence Group Luxury Hotels & Resorts. Our three pillars have been thoughtfully defined, with the end goal to deliver an authentic experience that lasts well beyond the guests' stay. We do so through a personal and curated approach to luxury," said The Excellence Collection's Vice President of Sales & Marketing, Mr. Domingo Aznar.