Industry Update
External Article16 April 2019

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

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If you live in the West and parts of Asia and Africa, you take the Google Maps app everywhere you go, stuffed in a pocket or clutched in a hand. And its utility is indeed on the mark: Need to navigate to work or somewhere else in a car or train or on foot? Just whip out the Google Maps app, and let it transport you from Point A to B and C.

Likewise, if you own a restaurant, bar, spa, beauty supply store, tourist attraction, event venue, or hotel, or offer services to any of these sectors, you'll want to have a Google business listing, which gets you into the Google Maps app for discovery purposes. After all, consider that "near me" searches on Google Maps grew 150 percent over the prior year, Google parent Alphabet's chief financial officer Ruth M. Porat said at an investor conference in early 2018.

Like Tencent-owned WeChat and, to a lesser extent Meituan in China, as well as Grab in Southeast Asia, many are pointing to Google Maps, with its more than 1 billion users, as the next ubiquitous, all-encompassing superapp. In other words, a superapp can do it all, or nearly everything, relatively speaking, and obviates the need to call up specialty apps to perform specific tasks.

Read the full article at skift Inc.

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