Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive
If you live in the West and parts of Asia and Africa, you take the Google Maps app everywhere you go, stuffed in a pocket or clutched in a hand. And its utility is indeed on the mark: Need to navigate to work or somewhere else in a car or train or on foot? Just whip out the Google Maps app, and let it transport you from Point A to B and C.
Like Tencent-owned WeChat and, to a lesser extent Meituan in China, as well as Grab in Southeast Asia, many are pointing to Google Maps, with its more than 1 billion users, as the next ubiquitous, all-encompassing superapp. In other words, a superapp can do it all, or nearly everything, relatively speaking, and obviates the need to call up specialty apps to perform specific tasks.