HSMAI’s Curate Event Explores AI and Innovation
Executive Insights Forum Convenes Delegates from Organizational Members
McLean, VA - Hospitality industry senior executives from sales, marketing, and revenue management disciplines convened for Curate: An HSMAI Executive Insights Forum, on March 26, 2019 at Thompson Nashville in Nashville, Tennessee. The event, exclusive to companies that are Hospitality Sales and Marketing Association International (HSMAI) organizational members, generated thought-provoking conversations on issues of interest and relevance to all hospitality industry professionals.
Forum presentations included, Hospitality as Entertainment by Colin Reed, Chairman and CEO, Ryman Hospitality Properties, in conversation with Kieran Donahue, Marriott International; What We Talk About When We Talk About AI, by Kimberly Nevala, Strategic Advisor, SAS; Experience AI in Action, hosted by Dan Wacksman, CHDM, Chair, HSMAI Marketing Advisory Board; and Solving Distribution at Warner Music Nashville by John Esposito, Chairman and CEO, Warner Music Nashville, in conversation with Flo Lugli, Navesink Advisory Group. There was also an interactive speed voting on hot-button issues, including AI, which was discussed throughout the program. See results below.
KEY POLLING RESULTS ABOUT AI:
My company has a clear definition and vision for AI:
> Yes — 23%
> No — 77%
The biggest barrier to AI in my organization is:
> Unclear definition and strategy — 47%
> Funding — 25%
> Lack of AI skills — 17%
> Ability to manage the data — 5%
> Concerns about job impact — 4%
> Ethical concerns or perceived risk — 2%
The biggest opportunity for AI in hotels will be:
- Price/revenue optimization
- Customer service
The event was held for representatives of HSMAI's 61 Organizational Members, which include Diamond members: Accor, Best Western, Booking.com, Expedia Group, Hilton, IHG and Marriott; Emerald members: Hyatt, Interstate, and Wyndham, and Sapphire members: Atrium Hospitality; G6, Loews, Omni, Preferred; Radisson; Red Roof, White Lodging, and ZS. The Fall executive insights forum will be held at The Breakers in Palm Beach, FL. HSMAI Europe also holds two Curate forums each year. For more information on Curate and Organizational Membership, including a full list of members, visit www.hsmai.org/Curate2019.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.