Industry Update
Press Release29 April 2019

Shaza Hotels to Boost its Portfolio of Operating Properties in GCC with 6 New Openings in 2019

Outlook for the luxury brand at its strongest

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Shaza Hotels

Shaza Hotels, a member of the Global Hotel Alliance, is powering ahead with continued portfolio growth and expansion. The group announced today at the Arabian Travel Market (ATM) in Dubai, plans to open six new properties in 2019. The new openings will double the number of keys for the brand while marking its debut in key destinations such as Riyadh, Sharjah, Dubai and Doha.

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Mr. Simon Coombs, President and CEO of Shaza Hotels, stated: "We are the number one luxury operator offering true Arabian hospitality and 2019 represents the company's strongest opening pace since our launch. We are very excited to expand our presence in the GCC with both Shaza Hotels and Mysk by Shaza brands. This year we have six new properties lined up for opening and the first of these Shaza Hotel Residences, Riyadh began operations in February."

Giving details of the other openings, Mr. Coombs added: "We recently signed an agreement with the Sharjah Investment and Development Authority (Shurooq) to manage three retreats, namely Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge close to Mleiha. These high-end destinations under the 'Sharjah Collection' brand, will be operated and managed by our upscale Mysk by Shaza brand. We have already welcomed our first guests in Kingfisher Lodge last month and are now getting ready to celebrate the grand opening. In addition, we have two other fabulous hotels getting ready for opening in the third and fourth quarter of the year, namely Shaza Doha and Mysk The Palm in Dubai."

The upcoming properties will diversify the brand's offering with a unique mix of hotels, resorts and retreats, some of which will allow tourists to discover the hidden gems of the Arabian Peninsula such as the 'Sharjah Collection'. Mr. Coombs stressed: "The latest additions to our portfolio are testament to our compelling value proposition to our partners delivering long-term growth as well as our commitment to provide our guests with a diverse mix of accommodation options in some of the region's most extraordinary locations."

Elaborating on the group's expansion strategy, Mr. Coombs stated: "The various tourism initiatives by the authorities in the region are fuelling continued growth for our industry. Given the massive opportunity, Shaza Hotels has outlined an ambitious expansion strategy that is aimed at accelerating our growth in the region and beyond. Our goal is to have 70% of the portfolio in the GCC with focus on Dubai, Sharjah, Ras Al Khaimah, Jeddah, Riyadh, Al Khobar, Makkah and Madinah as well as secondary cities in KSA driving superior returns to our stakeholders and associates. The remaining 30% will be outside the region with a focus on high-growth markets such as Turkey, Egypt, Indonesia and Malaysia where we have some interesting projects under consideration."

About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides 14 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit globalhotelalliance.com.

Related Brands

Shaza

Shaza Hotels is the only international luxury five star hotel brand, inspired by the cultures of the Silk Route in a contemporary setting. The cultures of the Silk Route have strong similarities across the region in architecture, art, language, cuisines, values and hospitality.
brand information

Mysk Hotels by Shaza

Mysk brings a new fragrance to upscale hotels. A bold new take, Mysk goes beyond just functionality to offer signature personality rooted in the changing Arabian lifestyle and its essence. Our raison d’etre are guests who want to experience more.
brand information
Other Brands operated by Shaza Hotels Ltd.
Mysk Hotels by Shaza
Shaza

About Shaza Hotels

Shaza Hotels is an international hotel management company comprising of two unique brands: Shaza in the luxury segment, and Mysk in the upscale segment. The brands are characterised by their dedication to offering true Arabian hospitality inspired by the traditions and culture of the Silk Route and reflected by a contemporary Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers. Shaza is a member of the Global Hotel Alliance (GHA). For more information please visit www.shazahotels.com

About DISCOVERY Loyalty

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit discoveryloyalty.com

Contact
Hina Bakht
Managing Director
Phone: 00971 4 566 7355
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