Frankfurt am Main - Deutsche Hospitality has gained its first Scandinavian branch award. At the Nordic Hotel Investment Conference in Copenhagen, Deutsche Hospitality won an NHC Award for its successful takeover of the Scandinavian hotel group Zleep Hotels. The NHC Conference Award recognises companies which have played a leading role in the hotel sector and have made a major contribution to the development of the Nordic hotel market.

In its statement, the jury drew attention to the effective acquisition of 51 percent of the shares of the family-run Zleep Hotels by the German company. "The takeover of Zleep Hotels is the first transaction of this kind to be completed by an international provider in the Nordic countries. Zleep Hotels offers strong potential for growth, both in Scandinavia and internationally." This prestigious branch award for Northern Europe was conferred on innovative and pioneering companies in the international hospitality industry at the Nordic Hotel Investment Conference on 8 and 9 May 2019.

LTR: Peter Haaber, founder & CEO of Zleep Hotels, Thomas Willms, CEO of Deutsche Hospitality / Steigenberger Hotels AG— Photo by Deutsche HospitalityLTR: Peter Haaber, founder & CEO of Zleep Hotels, Thomas Willms, CEO of Deutsche Hospitality / Steigenberger Hotels AG— Photo by Deutsche Hospitality
LTR: Peter Haaber, founder & CEO of Zleep Hotels, Thomas Willms, CEO of Deutsche Hospitality / Steigenberger Hotels AG— Photo by Deutsche Hospitality

"We are delighted to receive this award, because Zleep Hotels are the perfect addition to our brand portfolio," said Deutsche Hospitality's CEO Thomas Willms, who attended the Nordic Hotel Investment Conference in Copenhagen. "This new brand and the locations in Denmark and Sweden will enable us to expand our presence in important areas and thus offer our customers an even wider network."

The Zleep Hotels portfolio currently includes ten hotels in Denmark and one in Sweden. Four further hotels are at the specific planning stage. The Zleep Hotels Group is based in Denmark, where it operates in the economy segment. The company was founded by Peter Haaber in 2003. The brand is characterised by service, quality and Scandinavian friendliness.

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Sven Hirschler
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H World International