HSMAI Foundation Partners with Hiring Our Heroes to Tackle Hospitality Industry’s Employment Deficit
New Partnership will Implement Workforce Development Initiatives Targeting Military Spouses
Mclean, Va. - After recently announcing a new $3 million capital campaign and renewed mission to serve as the hospitality industry's unofficial employment brand, the Hospitality Sales and Marketing Association International (HSMAI) Foundation today introduced a new partnership with the U.S. Chamber of Commerce Foundation's Hiring Our Heroes initiative (HOH), in a joint effort to establish workforce development initiatives for military spouses. Both organizations will work together to identify new hospitality career opportunities and implement a new fellowship program, which will allow select military spouses to participate in a six-week experiential learning program with leading hotel brands, providing insight into the dynamic career opportunities that exist in hospitality sales, marketing, and revenue management.
In addition to the fellowship program, the HSMAI Foundation and HOH will host joint events and webinar opportunities throughout the year to engage with military spouses - who often have experience in sales; managing events and finances; and leading change, which are integral for a successful career in hospitality sales, marketing, and revenue management positions. Military spouses can be fairly transient, sometimes at the mercy of their spouse's most current assignment and deployment plans. The hospitality industry is a natural fit for this group, as it is comprised of large global brands like Accor and Preferred Hotels & Resorts with a presence in locations around the world, and ripe with opportunities to transfer within the same brand family.
"Hiring our Heroes looks forward to working alongside HSMAI Foundation to combat the longstanding employment challenges faced by our nation's military spouses," said Eric Eversole, vice president at the U.S. Chamber of Commerce and president of Hiring Our Heroes. "This new partnership will forge a clear pathway for military spouses to pursue careers in hospitality sales, marketing and revenue optimization, and ultimately unlock economic opportunity and prosperity for our military families."
For more information on the HSMAI Foundation's initiatives or to get involved, visit www.hsmaifoundation.org.
ABOUT THE HSMAI FOUNDATION
The HSMAI Foundation is a 501 C3 organization established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. Based in Mclean, VA with an extensive knowledge base and connections across the globe, the Foundation's mission is to elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent. With the rollout of its $3 million capital campaign, partnerships with industry movers and shakers, and a board of seasoned industry professionals, the HSMAI Foundation has a long-term vision and roadmap to accomplish its mission of becoming the industry's employment brand and to heighten business performance by building excitement around careers in the industry.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.