Industry Update
Supplier News 4 June 2019

ReviewPro provides direct response API for Google guest reviews

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Barcelona, Spain- Hoteliers can now save time and improve internal efficiency by responding directly to guest reviews received on Google without having to leave the ReviewPro platform. Hotel clients no longer need to navigate away from the ReviewPro platform, sign-in to Google My Business, or spend time searching for specific reviews to which to write a response.


The API also offers a solution to hoteliers who want to respond to the increasing volume of Google reviews but are cautious about giving staff access to the company Google account. Staff can now respond directly to Google reviews from the ReviewPro platform without needing access to the Google company logins.

"Google has emerged as the leading player in online hotel review distribution in the last few years, and we are pleased to be able to make the important task of responding to reviews smoother, faster, and more efficient for our clients," says RJ Friedlander, CEO of ReviewPro "Responding to reviews is key for any hotel's guest experience strategy and we have made that process easier, facilitating the essential task of responding to Google guest reviews."

According to a study by ReviewPro, Google reviews increased by 309% from 2016 to 2017 and by an additional 114% from 2017 to 2018. They now represent an average of 36% of review share and lead ahead of and TripAdvisor when ranking by average volume of reviews.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company's cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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