Barcelona, Spain- Hoteliers can now save time and improve internal efficiency by responding directly to guest reviews received on Google without having to leave the ReviewPro platform. Hotel clients no longer need to navigate away from the ReviewPro platform, sign-in to Google My Business, or spend time searching for specific reviews to which to write a response.

The API also offers a solution to hoteliers who want to respond to the increasing volume of Google reviews but are cautious about giving staff access to the company Google account. Staff can now respond directly to Google reviews from the ReviewPro platform without needing access to the Google company logins.

"Google has emerged as the leading player in online hotel review distribution in the last few years, and we are pleased to be able to make the important task of responding to reviews smoother, faster, and more efficient for our clients," says RJ Friedlander, CEO of ReviewPro "Responding to reviews is key for any hotel's guest experience strategy and we have made that process easier, facilitating the essential task of responding to Google guest reviews."

According to a study by ReviewPro, Google reviews increased by 309% from 2016 to 2017 and by an additional 114% from 2017 to 2018. They now represent an average of 36% of review share and lead ahead of Booking.com and TripAdvisor when ranking by average volume of reviews.

About Shiji ReviewPro

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets.