Industry Update
Supplier News 6 June 2019

Fuel Mobile App Adds Keyless Entry Through Integration with ASSA ABLOY Global Solutions

Hoteliers can now allow guests to use their smartphones as secure room keys with the new Mobile Access digital solution available for independent properties

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Fuel Travel

Myrtle Beach, SC and Minneapolis - Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, announces a significant upgrade to its industry-leading mobile application for independent and boutique hotels, by successfully integrating its Fuel Mobile App with ASSA ABLOY Global Solutions, the industry's leading provider of security and access solutions.

The integration of Mobile Access by ASSA ABLOY Global Solutions into Fuel's mobile app allows for safe, secure mobile key access for hotel guests. The keyless entry functionality adds to Fuel Mobile App's rapidly expanding features set that already includes the capability to check-in or out without visiting the front desk, the ability to book a future stay, the option to order room service from your mobile phone, and the flexibly to communicate with the property in real-time.

In a recent research study conducted by Fuel, in conjunction with FlipTo and StayNtouch, a mutual Certified Partner of ASSA ABLOY Global Solutions, hundreds of hoteliers and suppliers were asked where the industry could improve from a technology perspective. The results from this study indicated that both suppliers and hospitality managers are keenly aware of the importance of leveraging technology to improve the guest experience.

"With the integration of ASSA ABLOY Mobile Access solution into the Fuel Mobile App, independent hotels can now meet the demands of increasingly tech-savvy guests and can compete directly with corporate hotels in terms of mobile app functionality," said Stuart Butler, chief operating officer of Fuel. "From the study, we learned that improving guest experience with technology is indeed a top priority in the hospitality industry and we truly believe that the integration of Mobile Key functionality is a critical step toward that goal."

The Mobile Access solution from ASSA ABLOY Global Solutions allows hotel guests to skip the front desk, using their smartphone or watch as a secure key. This award-winning technology based on ASSA ABLOY's Seos® platform maximizes operational efficiency while serving as an incentive for guests to download the mobile app, creating additional revenue enhancing opportunities.

The Fuel Mobile App & Digital Key is the most feature-rich and cost-effective custom mobile app for independent hotels. Fuel will be showcasing the app, along with its full suite of software and digital marketing solutions at HITEC 2019 in Minneapolis, taking place June 17-20 at the Minneapolis Convention Center. To schedule a demonstration, please contact us at [email protected] or visit Booth # 2920 during exhibition hours. To learn more, please visit

About ASSA ABLOY Global Solutions

The ASSA ABLOY Group is the global leader in access solutions. Every day, we help billions of people experience a more open world.

ASSA ABLOY Global Solutions is dedicated to reimagining how people move through their world. Our expertise in customer journey mapping, innovation and service design leads to the invention of new security solutions that create value for our clients and exceptional experiences for end users. For the hospitality market, these solutions include integrated software systems, mobile access and location solutions designed to help our customers enhance the hotel guest experience, while improving operational efficiency. In order to provide best-in-class customer service, we offer support in more than 166 countries.

For more information, please visit and follow us on LinkedIn, Facebook and Twitter.

About Fuel | As a leading provider of advanced software solutions and digital marketing services for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software and marketing solutions including: the Fuel Booking Engine, Fuel AI-Powered CRM & Marketing Automation, Fuel Mobile App & Digital Key, Fuel Gauge Analytics Dashboard, website development, SEO, SEM, email marketing, social media, and analytics services. Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit the website, listen to the #1-ranked Fuel Hotel Marketing Podcast, and follow Fuel on Facebook and Twitter.

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