IHG® Hotels & Resorts debuts We’re there, a global marketing campaign uniting Holiday Inn® and Holiday Inn Express®
The company’s largest marketing campaign in over a decade brings together two iconic leaders in global travel to demonstrate the power of in-person connection
IHG® Hotels & Resorts (IHG®) announces the launch of a global marketing campaign for the company's two largest brands, Holiday Inn®and Holiday Inn Express®. We're there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.
In a world where technology increasingly dominates how people connect, celebrating real, in-person moments matters now more than ever. A proprietary survey conducted by IHG in the U.S. found:
- In the last 12 months, many Americans have communicated more often digitally than in person, including:
- 67 percent have primarily engaged with a good friend through digital channels
- 59 percent admit to communicating more with family members via technology than in person (including 39 percent with parents or guardians)
- 88 percent of business travelers state they would rather have a meeting in person versus virtually
These trusted brands play a key role in enabling in-person moments to take place. With hotel teams welcoming millions of guests through their doors, Holiday Inn and Holiday Inn Express hotels make travel more accessible and are uniquely positioned to help travelers solve this digital divide and connect with those who matter most to them.
Claire Bennett, Global Chief Marketing Officer for IHG, said: "Being there in person matters. We know the reason people travel is not exclusively about the location itself; it's almost always about the people. Travel brings families and friends closer, creates stronger relationships among business colleagues and connects the world.
"Across our hotels, we share some of the most important moments in our guests' lives - from birthdays and weddings to key business trips and job interviews. The history and heritage of these two brands in particular means we've always been there, so our guests can be, too. The launch of We're there reminds us all of the importance of these 'people' trips and how we can help make that happen in more places, for more people, more often."
Holiday Inn and Holiday Inn Express are members of the IHG Hotels & Resorts family of 17 brands. With 5,600 hotels across 100 countries, guests have a suite of properties to choose from, all of which are supported by the world's first hotel loyalty program, IHG Rewards Club.
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,300 hotels and nearly 800,000 guest rooms in almost 100 countries, with nearly 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.
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