Hotels need to embark on a new chapter - the digital one already written by Amazon
The hotel industry has already given away large segments of its customers to online travel agencies like Booking.com and Expedia, and sharing economy brands such as Airbnb. And now it is at risk of losing even more market share to technology giants with massive budgets and a deep understanding of e-commerce strategy such as Amazon and Alibaba.That was the premise of "The Next Big Industry Threat," a session Monday morning at HITEC, the Hospitality Industry Technology Exposition and Conference taking place in Minneapolis, Minnesota.
