New Ibis Hotel In Estonia First To Feature The Brand's New Concepts
In January 2019, ibis paved the way for a new kind of hospitality refocused on social interaction in order to satisfy the new expectations of customers. With a warm and personalized welcome and spaces that are entirely open to the outside world, ibis is developing its model and moving from a uniform and standardized approach to one that is more flexible and tailored.
Steven Taylor, Accor Chief Marketing Officer, said, "On January 31st, we unveiled a new customer experience which positions ibis as a social hub, opening up to the local community and connecting with travellers and locals alike. I am delighted with the opening of Ibis Tallinn Center, which also embodies our new mobile hospitality vision as exemplified by the new check-in system."
Ibis Tallinn Center, the first hotel to feature the brand's new design standards
Located right in the heart of the Estonian capital and opened on June 1, ibis Tallinn Center is the first ibis hotel in Estonia to feature the brand's new hospitality experience. This begins in the lobby with a new check-in system, where "welcomers" greet guests and complete the mobile check-in process in a warm and relaxed atmosphere. The hotel features 190 guestrooms accommodating 1 to 6 people, with the new design, created by the studio INNOCAD ARCHITECTURE, combining modularity and flexibility to ensure that "home away from home" feel. The latest dining concept is also on offer at Charlie's Corner the perfect location for both staying guests and locals to socialize. Charlie's Corner is a beer-themed bar, where the menu changes depending on the time of day. In the morning, customers can enjoy a coffee, while in the evening they can discover the Beer Wall and its wide selection, with the bar open 24/7.
This hotel embodies the ibis brand's new positioning, which places the customer experience right at the heart of its strategy. It offers travelers and locals an entirely new experience focused on hospitality, openness to the neighborhood and promoting social interaction. The brand intends to welcome visitors to a life hub, where anyone can come to sleep, dine, meet people or enjoy live music. It is a new customer experience that involves a new check-in format, an original range of dining options, a warm and welcoming atmosphere, and new, more flexible and customizable design concepts ensuring greater comfort. Ibis has also decided to make music an integral part of the customer experience to encourage social interaction between all the people visiting its hotels. Background music is ever-present in the common areas and gigs are organized throughout the year in numerous hotels all over the world.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Charlotte Escande
Economy Brands Media Relations
+33 1 45 38 86 96
Accor
