Executives from Dusit International were delighted to take part in the FIELD Global Immersion programme and provide a unique learning experience for students from Harvard Business School. Among the executives on hand to coach them were Ms Suphajee Suthumpun, Group CEO, Dusit International (second from left), and Mr Siradej Donavanik, Managing Director, ASAI Hotels, Dusit International (front row, third from right). — Photo by Dusit
ASAI Hotels

Bangkok -- The management of ASAI Hotels, Dusit International's new affordable lifestyle brand for millennial-minded travellers, recently hosted students from the esteemed Harvard Business School in Boston, USA, as part of an international work experience programme called FIELD Global Immersion.

Arranged specially for first-year students as part of their coursework, the programme is held in conjunction with 157 partners spanning 13 countries worldwide. More than 920 students take part.

The programme is designed to strengthen and develop students' ability to manage and operate effectively across cultures and business contexts, by doing fieldwork in an unfamiliar situation.

ASAI executives worked with the team remotely in the months leading up to their arrival in Thailand. The students then conducted field research with consumers around Bangkok, and presented their final recommendations to management at Dusit International's headquarters.

"We are delighted to work with Harvard Business School to provide their students with a real-world learning experience in Thailand." said Mr Siradej Donavanik, Managing Director, ASAI Hotels. "As a new brand aimed at millennial-minded travellers, we value the students' dynamic approach to research, design thinking, and other types of creative learning, thus providing us with a solid platform to build on. The spirit of collaboration was particularly good to see, especially as this reflects Dusit's very own DNA.

The first ASAI Hotel is slated to open in Q1 2020 in the heart of Bangkok's Chinatown district. The brand's confirmed pipeline also includes three ASAI Hotels in Cebu, the Philippines (in Mactan, Oslob, and the city centre); one ASAI Hotel in Yangon, Myanmar (in the historic Yankin Township); and a flagship ASAI Hotel in Bangkok's Sathorn district.

About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

For more information, please visit dusit.com

About Dusit International

Established in 1948, Dusit International or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.

Dusit International's diversified investments in real estate development, hospitality-related services, and the food sector are part of its long-term strategy for sustainable growth, which focuses on three key areas: balance, expansion and diversification.

For more information, please visit dusit-international.com