Industry Update
Press Release27 June 2019

ASAI Hotels Welcomes Harvard Business School Students For A Week Of Immersive Work Experience

FIELD Global Immersion programme generates big ideas and strengthens students’ global intelligence

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ASAI Hotels

Bangkok -- The management of ASAI Hotels, Dusit International's new affordable lifestyle brand for millennial-minded travellers, recently hosted students from the esteemed Harvard Business School in Boston, USA, as part of an international work experience programme called FIELD Global Immersion.

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Arranged specially for first-year students as part of their coursework, the programme is held in conjunction with 157 partners spanning 13 countries worldwide. More than 920 students take part.

The programme is designed to strengthen and develop students' ability to manage and operate effectively across cultures and business contexts, by doing fieldwork in an unfamiliar situation.

ASAI executives worked with the team remotely in the months leading up to their arrival in Thailand. The students then conducted field research with consumers around Bangkok, and presented their final recommendations to management at Dusit International's headquarters.

"We are delighted to work with Harvard Business School to provide their students with a real-world learning experience in Thailand." said Mr Siradej Donavanik, Managing Director, ASAI Hotels. "As a new brand aimed at millennial-minded travellers, we value the students' dynamic approach to research, design thinking, and other types of creative learning, thus providing us with a solid platform to build on. The spirit of collaboration was particularly good to see, especially as this reflects Dusit's very own DNA.

The first ASAI Hotel is slated to open in Q1 2020 in the heart of Bangkok's Chinatown district. The brand's confirmed pipeline also includes three ASAI Hotels in Cebu, the Philippines (in Mactan, Oslob, and the city centre); one ASAI Hotel in Yangon, Myanmar (in the historic Yankin Township); and a flagship ASAI Hotel in Bangkok's Sathorn district.

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Early April 2018, Dusit International introduced ASAI Hotels, a distinctive new brand designed to link curious, millennial- minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide.
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About Dusit International

Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management, franchising and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. The company currently operates 29 properties worldwide and has over 50 confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE. Dusit International also operates the signature Devarana Spa and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand"s first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals. In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines. For more information, please visit www.dusit.com.

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