Why Historic Buildings Make Great Hotels
The UK’s rich history is a major draw for visitors – and the chance to stay in castles where former kings resided, or country homes fit for a Jane Austen novel, is the type of experience that resonates with many.
Growing numbers of historic buildings in the UK are now enjoying a second life as high-end and mid-range hotels. Former mansion Cliveden House, near Windsor, was once home to royalty while Roch Castle, in Wales, has been given a boutique-style makeover and Solent Forts, near Portsmouth, offers an off-shore stay with a difference at former sea-based defences.
For visitors, it's all about the prestige of staying at a destination that tells a story of the past and offers a unique experience - with some great photos to post on social media.
"Today's guests increasingly value experiences," says Jessica Jahns, Head of EMEA Hotels & Hospitality Research at JLL. "The opportunity to stay in an atmospheric coaching inn or an aristocratic country house appeals to people precisely because it is different to the major branded hotel offering. Just for a night or two, guests can share the building's history and it becomes part of the story they tell friends and family about their holiday."
