Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers - Gen Z
TORONTO - Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, has conducted global research across 29 markets to uncover key insights into the Gen Z traveller.
While many Canadian Gen Zers have only just come of age, they certainly already know what they want when it comes to their travel plans, with 65% having already compiled a travel bucket list. Wanderlust is at the top of their priorities, with "travel and seeing the world" ranked as most important when thinking about how to spend their money (52%), outranking other key milestones such as saving for a down payment on a house (56%) and investing in higher education (55%).
Gen Z is an independent generation and has a passion to 'fly solo', with 27% preferring to be alone when they travel and 14% wanting to take a solo backpacking trip / gap year. Gen Zers are also adrenaline junkies, with 45% seeking an adventure experience such as paragliding or bungee jumping and 47% plan on visiting or trekking to an extreme location.
For the full release and research methodology, visit https://news.booking.com/en-ca/.
About Booking.com
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com's marketplace seamlessly connects millions of travelers with memorable experiences every day.
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