Industry Update
Press Release19 July 2019

The HITEC Minneapolis Innovations Digest

Part 4 - Travel Technology Innovations

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Hospitality Net BV

Maastricht, The Netherlands - Over the last four weeks HospitalityNet has presented the new and innovative products which where on display at HITEC Minneapolis. After guestroom technology, operations technology and technology stack there is one more theme to present: travel technology. Find out more below.



R.I.T.A. is an acronym for Reserve Intuitively Travel and Activities. R.I.T.A. is a proprietary enterprise-grade centralized booking platform for the travel and activities industry. R.I.T.A. offers a private-label solution at the operator level and data distribution platform using our custom API. Directly integrated the largest credit card payment gateways, R.I.T.A. accepts secured payments in a PCI-DSS environment.

With a simple back-office dashboard to track all transaction activity, including reservations, modifications, cancellations, ancillaries, payments and customer history, R.I.T.A. offers a real-time check-in calendar to help track daily activity and metrics to make faster and smarter decisions. R.I.T.A. makes it simple to view customer and activity information by service location.

ADA Tray

The ADA Tray is a software layer for making websites more accessible for individuals, who might face audio, visual, or mobility impairment. The law requires certain websites to be accessible to users with disabilities. And while it is already expensive to create and maintain a website, making that website accessible to those with impairments can be daunting. There is a need for an easier way to make any website accessible to those with audio, visual, or mobility impairments, especially in the hotel industry, considering the proliferation of ADA Title III and web accessibility lawsuits that hoteliers are facing.

ADA Tray is a patent-pending software that can be applied to any website with ease to help improve conformity to Website Content Accessibility Guideline (WCAG) 2.0 Guidelines and make hotel websites more accessible to individuals with audio, visual or mobility impairment. Coupled with websites that are Powered by INNsight, the ADA Tray creates a robust accessible framework for hoteliers to provide best-in-class digital marketing for all visitors and guests while protecting against ADA Title III lawsuits.

REVA Anywhere

We have created a software solution that enable hotels and resorts to drive additional revenue and enhance guest engagement. Our applications enable a guest to access all of a hotel or resorts F&B outlets, activities and services, wherever and whenever they want. They use their own device, in their own language and can pay their own way. We integrate with PMS and POS to deliver a seamless experience. We deliver a commercial outcome for our customers and use technology and innovation to empower the experiences of guests. We foster the spirit of human connection, we seek to use technology to enhance it.

Mindtree Ancillary Merchandising Platform (MARCH)

Mindtree Ancillary Merchandising Platform (MARCH) empowers the merchandising teams of 'Travel & Hospitality' brands to deliver personalized offers that are contextual to the customer needs. MARCH uses a six part framework made of physical, emotional, temporal, relational, situational and cultural aspects to define the context of a customer at any given point of time. This accurate context, in turn, generates a very powerful segmentation and targeting mechanism which can them be employed by the merchandising teams to deliver the right offers with a higher chances of conversion.

Provided as a cloud based solution, MARCH is easy to deploy and integrate with your existing technology ecosystem - helping you get started on testing of your merchandising hypothesis in no time.

Jazzware Guest Experience Design Studio

The Jazzware Guest Experience Design Studio's powerful messaging platform delivers guest centric messages to just the right guests at just the right time. Our easy-to-use, multi-language Studio increases the operational efficiency of the staff and improves communication by automating the delivery of timely information to the guest on demand, on schedule, or upon guest check in and check out activity. The Studio also provides the property the opportunity to promote property amenities, build brand loyalty, and even monetize message delivery to guests. Capitalizing on guest information such as group code, guest type, VIP status, room number, guest language and more, the property can automatically deliver targeted voice messages and even wake-up greetings to specific guests. Properties of all sizes can efficiently deliver a personalized guest experience using the Jazzware Guest Experience Design Studio technology. 

Above Property Travel Platform

The Above Property Travel Platform is an advanced global travel solution featuring a flexible data model that delivers modular solutions that integrate with existing systems. An open API framework allows both flexibility and adaptability all within a rules based, multi-cloud, always-on, module based platform. Platform features include: Distributed Reservations, Inline Revenue Management®, Property Management, Channel/Distribution Management, Call Center, Internet Booking Engine and Content Management

ADA Compliance Audit and Monitoring Platform & Service

ADA compliance lawsuits are on the rise. In 2018, the number of website accessibility lawsuits exceeded 2,250 — that's nearly triple the number from 2017. Without an ADA-compliant website, the hotel risks being sued for violating the Americans with Disabilities Act, which could result in extremely costly attorney fees and fines. Many ADA website lawsuits focus not only on technical compliance related to assistive web technologies, but also the omission of ADA content as it relates to property accessibility.

Travel Tripper developed our proprietary ADA Compliance Audit and Monitoring Platform & Service to help hoteliers mitigate legal risk. The first of its kind in the hotel industry, our ADA Monitoring Platform actively audits hotel websites according to WCAG 2.1 AA-Level standards and automatically alerts property teams if a technical violation is found. Moreover, Travel Tripper team works with the property to create comprehensive site content about physical accessibility at the hotel so they can prevent or catch ADA website violations. In addition, we assist hoteliers' legal teams by giving them the proper documentation they need when responding to an ADA website compliance lawsuit.

visit the company profile of Travel Tripper/Pegasus on HospitalityNet

TrustYou's Guest Messaging Platform

TrustYou's Guest Messaging solution creates unlimited opportunities to hear and respond to hotel guests' needs before, during, and after their stay. With Multi-channel conversations, organized in one inbox, hotels can engage with their guests to keep guests informed, manage guest expectations, and offer upgrades. With real-time communication, hotels can fix problems as they occur and improve the overall guest experience. In this way, the cross-channel communication offers hotels the chance to increase guest satisfaction and improve ROI. Direct messaging is the future of feedback in hospitality due to the fact that this technology impacts hotel-to-guest communication in a whole new way.

visit the company profile of TrustYou GmbH on HospitalityNet

Direct Google Hotel Search Integration with IBC's MetaLogic™ Digital Marketing Platform

IBC Hospitality Technologies, producer of industry-leading software and services designed to help independent accommodations owners and operators more easily manage and market their properties, has been awarded by Google a rare direct integration into Google Hotel Search.

IBC's clients with a MetaLogic™ professional digital marketing agreement in place will have instant access to accommodations seekers globally via a direct connection to Google Hotel Search. The integration will provide hoteliers with direct bookings and full guest information so they can market and remarket to customers directly.

Real time NPS based satisfaction survey

We all know that hotel guest feedback is of catamount importance. This is why 99% of hotels have purchased a solution to manage, respond to and improve said feedback. That being said, all solutions share the same Achilles heel….surveys are sent post checkout, thus they are non-actionable. An unhappy guest has probably already gone home and posted a negative review on the review site of their choosing.

Zoottle's real-time NPS based satisfaction survey is shared with guests on their digital devices while they are still on property. Guests who are happy are forwarded to the review site of the property's choosing, while unhappy guest feedback is automatically escalated to the hotel's staff in order to correct the issue prior to checkout. This automated workflow increases positive reviews by 40% and decreases negative ones by up to 70%!

Customer Feedback via front-line employee engagement

SocialSurvey has a unique approach to guest feedback. We send the survey to the guest quickly and from the front-line employee (desk clerk). By automating the process and sending results back to the employee and her supervisor, we deliver instant feedback that creates a virtuous circle of positive actions.

Response rates are also higher than traditional surveys that come from an unseen manager or corporate address. More data means more valuable insights into what is working and who is delivering on your brand promises. We put the data into motion on social media and we also drive consumers to write more reviews on 3rd party sites like Google or Trip Advisor.

visit the company profile of SocialSurvey on HospitalityNet

eInsight CRM

eInsight CRM is a comprehensive hotel Customer Relationship Management (CRM) platform, that consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

It is a single platform to view and manage your guest data with advanced business rules to deliver timely guest communications across all touchpoints. Enterprise reporting can easily be personalized to your unique business goals. Using the most advanced, real-time audience builder in hospitality, you can build, segment, manage and forecast your target audiences.

visit the company profile of Cendyn™ on HospitalityNet


InnSpire developed GuestMagic.AI to anticipate guest needs even before they arrive and check-in to a hotel property. The system uses machine learning and opt-in social media to break down each guests' historical data, then enhances all technical touch-points that the guest encounters during their stay. As a result, each guest is delivered a hotel experience that caters directly to their individual needs, highlighting onsite amenities and local activities that are catered to their specific preferences. Whether the guest is an outdoor enthusiast, foodie or just traveling for business, they will be provided with a more relevant and compelling experience.

GuestMagic.AI also integrates advanced facial recognition technology to establish basic levels of categorization before integrating actual personal data. The system will anonymously map guests entering the hotel as male/female, age, type of traveler and even mood - to help the hotel staff cater better to each guest and, when possible, also enhance all the digital touch points as the guest journeys through the property.

visit the company profile of InnSpire on HospitalityNet

Artificial Intelligence Guest Engagement

SP Square's "First in the Industry" features employ Artificial Intelligence to accelerate brands race to the top The vision of SP Square's founders, Paul Dickson and Jay Visnjic, was to create a product using Artificial Intelligence that would perform tasks that no other platform in the industry was offering to hoteliers. Jeanie is an original Artificial Intelligence Guest Engagement platform that offers "First in the Industry" features that are unmatched in today's market.

The Artificial Intelligence feature is a seamless, fully automated integration that welcomes guests, answers common questions and assists guests with in house requests. Common requests such as the need for additional towels or a repair needed in the guest room is sent directly through Jeanie to the hotel team in the form of a ticket that alerts the appropriate staff and is tracked to completion. The ability to send guest surveys is yet another feature that Jeanie offers and can be done while the guest is still on site. Negative surveys can be immediately identified with a ticket sent to the manager on duty giving the hotel the opportunity to resolve a guest complaint before they even leave the property. No other platform offers a measurable way to improve problem resolution in this manner and the benefit to hoteliers is higher scores and positive guest satisfaction.

Another original feature that Jeanie offers is tracking guests that book through Online Travel Agencies. Guests will receive an invitation to join brand loyalty membership programs at the time of their departure, which is an effortless way to guarantee that guests will continue to book with your brand. The founders of SP Square are excited to share these "First in the Industry" features that solidify a platform that provides hoteliers with new and innovative ways to improve quality of service and customer loyalty.

Book4Time Business Management Software

Book4Time is a global provider of cloud-based all-in-one management solutions for wellness businesses in more than 70 countries. Book4Time is the preferred wellness technology solution for the world’s largest and most prestigious spa, beauty and wellness brands on a global scale, with a market reach of more than 20 million consumers. Key accounts include Four Seasons, Hyatt, Marriott, WTS, Hilton, Shangri La, Accor Hotels, Clarins, Canyon Ranch, Steiner Leisure, Como Hotels and Resorts, SBE Hotel Group and Belmond.

Book4Time bases its state-of-the-art products on innovation, and was the first in the industry to offer a cloud-based solution. Starting with spa booking software, Book4Time quickly built out an entire all-in-one solution that runs businesses from anywhere and continually adds new, innovative features. Book4Time integrates with hotel systems including Opera, Galaxy Hotel Systems, Agilisys Guestline, Infor, RoomKey and more. Book4Time also integrates with marketing and loyalty tools, payment systems – including its own Book4Time Payments platform – and financial and inventory tools.

Entrepreneur 20X

CONGRATULATIONS to TraknProtect for winning the E20X Judge's Choice Award!

CONGRATULATIONS to SABA Hospitality Technology Solutions for winning the E20X People's Choice Award!

THANK YOU to all the other startups for participating!

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About Hospitality Net

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Jill Dassen
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