Source: Steigenberger Hotels AG

As part of a pilot cooperation project, Deutsche Hospitality Customer Service can also be reached via WhatsApp Business with immediate effect. This innovative concept is the result of Deutsche Hospitality's collaboration with Facebook and its marketing partner Facelift. Facelift is a leading provider of social media marketing technologies in Europe. Within the scope of the integration of WhatsApp Business, it takes care of technology, administration and security aspects and thus ensures encrypted communications. Deutsche Hospitality is one of the first companies from the travel sector that accomplishes the WhatsApp Business project by Facebook. WhatsApp can, for example, now be used to book rooms.

"Our aim is always to maintain a presence in the areas where our customers operate," said Vice-President of E-Business Ralf Denke. "This pilot project will enable guests to get in touch with us easily via WhatsApp and to communicate in real time." Deutsche Hospitality is the first German hotel company to take advantage of WhatsApp Business to contact its customers via what is currently the most popular communication channel.

The business version of the instant messaging app will supplement telephone-based customer services for Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotels between 9.00 am and 6.00 pm from Monday to Friday and thus allow direct communication with guests to take place in real time. The pilot project will run until the end of the year and after this period of time will be published as a Facebook Success Story. According to its information, about 1.5 billion people are currently using WhatsApp.

Customers can find further information about the new service on the respective WhatsApp landing pages of the hotel brands:

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Sven Hirschler
+49 696 656 4422
H World International