Industry Update
Supplier News 5 August 2019

Red Lion Hotels extends ReviewPro’s solutions to Knights Inn Brand acquisition

The US brand recognizes the critical role of online reputation in driving revenue

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Atlanta, GA, August 5, 2019: Red Lion Hotels (RLH) has extended ReviewPro guest satisfaction solutions to all 350 Knights Inn Brand properties acquired last year. The newly acquired hotels have been added to ReviewPro's Online Reputation Management and Guest Satisfaction Survey solutions. RLH monitors reputation at the individual property level and the corporate level in order to identify areas for operational and service improvement and highlight where training is needed, all based on guest feedback.

"Red Lion Hotels puts a high value in online reputation, recognizing the impact it has on the bottom line," said Dominic Longo, Senior Director of Standards, Compliance & Training at RLH. "With ReviewPro's solutions we know what guests are saying, can escalate issues, and stem negative reviews, which helps us to continually improve. ReviewPro's GSS is an amazing tool that allows us to gain the detail that we need. With its flexibility, detail of data, and ability to see everything clearly and in one place, ReviewPro offers advanced capabilities to help assist our hoteliers with managing and improving their online reviews."

"Red Lion Hotels is an exciting partnership for ReviewPro and we are delighted to be such an integral part of the company's guest experience strategy going forward," said RJ Friedlander, CEO of ReviewPro. "As hoteliers around the world face increased competition from large hotel brands and OTAs, guest satisfaction and online reputation have never been more important for gaining a competitive edge. We look forward to continue working with the entire RLH portfolio and helping to continually improve the guest experience and boost revenue."

Dominic Longo says RLH is focusing on three key areas as part of its reputation strategy for the coming year. "First, prioritizing online reputation and making operational and service improvements based on guest feedback. Second, ensuring that brand standards are met across all properties by benchmarking performance and identifying areas for improvement at both the local and global corporate level. Third, harnessing the power of guest satisfaction surveys to access information where we need it most".

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Related Brand

Knights Inn

Knights Inn® is a lower economy hotel chain with over 340 locations across North America. Hotels provide basic overnight accommodations and complimentary continental breakfast for an affordable price.
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About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company's cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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