Why Choice Hotels is giving its technology team a seat at the table
Robert McDowell, chief commercial officer of Choice Hotels, explains why he's making sure the company's technology team has a seat at the table — and not just to fulfill business requests or resolve tickets.
With so many options for shoppers to consider, every brand needs to do more than simply keep pace with customers and competitors. Your company must be in the places and on the platforms your shoppers are headed next. Whether you're a travel company or not, versatility matters. And the only way to stay versatile is by embracing new technologies.
That's why the foundation of Choice Hotels' customer experience is built at the intersection of hospitality, franchising, and tech. Our roots are in lodging, but we behave more like a technology company. And if an 80-year-old company can embrace technology to better deliver on customer needs, you can too. Here are a few things to keep in mind as you build for the future.