lEFT TO RIGH: COO ARTOTEL Group, Eduard Rudolf Pangkerego, CEO Retail and Hospitality Sinar Mas Land, Alphonsus Widjaja, CEO ARTOTEL Group, Erastus Radjimin, GM Rooms Inc. Hotel Semarang, Alan Yuslan. — Photo by ARTOTEL Group
Source: ARTOTEL Group
Source: ARTOTEL Group

ARTOTEL Group is proud to announce its joint venture cooperation with Sinar Mas Land to establish one joint company with the name of PT SINAR ARTOTEL INDONESIA (PT SAI).

The joint venture cooperation aims to manage Rooms Inc, a hotel brand initially created and owned by SINAR MAS LAND. PT. SAI also strives to expand Rooms Inc. to become a hotel network that expands throughout Indonesia. Also, PT. SAI will manage and expand other hotel brand owned by SINAR MAS LAND.

ARTOTEL Group is very anthusiastic about partnering to manage and expand the Rooms Inc. brand. Rooms Inc. is a design hotel that carries urban and modern lifestyle, which fits the characteristic of ARTOTEL Group's boutique hotel and lifestyle concept. Rooms Inc. will become one of ARTOTEL Group's brand portfolio to offer hotel investors interested to have their properties managed by ARTOTEL Group as the management operator. Through this cooperation, ARTOTEL has added another hotel brand that caters to the economy market segment; hence, covering a diverse range of market with various brands. ARTOTEL SUITES, ARTOTEL Villa and ARTOTEL Casa for premium / luxury hotel class, ARTOTEL and Curated by ARTOTEL for upper middle class, along with Lifestyle hotel for lower middle class (economy) with Rooms Inc. and Bobotel brand.

Currently, Rooms Inc. Hotel has been operating at Semarang city with stylish and trendy hotel facilities complimented with modern technologies appliances, to attract the millenial market segment. Situated on DP Mall, located at Jl. Pemuda Semarang, the hotel is also within 300 meters from Semarang's famous historical building, Lawang Sewu. The hotel has 162 urban rooms, stylish meeting rooms, and special entertainment rooms such as Playroom, digital hub, gymnastic, as well as a rooftop with beautiful scenery of Lawang Sewu and Semarang city.

Erastus Radjimin, CEO ARTOTEL Group, adds "Starting from my small talk with Michael Widjaya, CEO Sinar Mas Land, finally there is an agreement to make joint company, PT SINAR ARTOTEL INDONESIA to manage Rooms Inc. hotel brand. We are very grateful and proud that SINAR MAS LAND have seen ARTOTEL Group as the only hospitaly management in Indonesia to succeed integrate hospitality industry with creativity and therefore We are the right party that is able to manage all Rooms Inc hotels."

By signing this collaboration as the first step, we will make adjustment to this brand with business module of ARTOTEL Group, with pipe line target of more that 50 hotels that expand around Indonesia in 2022. We hope Rooms Inc. will become Indonesia hotel lifestyle economic brand that very popular by Indonesians and International".

About ARTOTEL Group

Is an Indonesian hotel operator management that integrates 4 business units, Hotel (Stay), Food & Beverages (Dine), Event Management (Play), & Curated Merchandise (Shop). ARTOTEL Group offers a wide range of accommodation options from budget hotels, boutiques, mid-range to luxury hotels to meet the accommodation needs of all target markets. Has a wide selection of brands, ARTOTEL, DAFAM, MAXONE, and the KYRIAD Franchise Brand with a total of 100 hotels and 10,000 guest rooms spread throughout Indonesia.

In the field of Food & Beverage, ARTOTEL Group provides management services for restaurants, bars and beach clubs. Through Event Management, ARTOTEL Play and Curated Merchandise with the MART brand, ARTOTEL Group has a vision to advance Indonesia's creative industry by supporting young artists to work through collaborations created in the form of exhibitions, performances, workshops, and the production of art-characterized merchandise that can be used daily at affordable prices.

To reward guests, ARTOTEL Group has an ARTOTEL Wanderlust loyalty program by providing more benefits for guests who register as ARTOTEL Wanderlust members, including up to 50% discount on room and F&B rates, as well as earning reward points. ARTOTEL Wanderlust is operated through a digital application that can be downloaded through the IOS and Android application systems with free and easy registration.