TripAdvisor Plots Loyalty Program in Campaign Against Google
A loyalty program from TripAdvisor could be a strong incentive for unaffiliated travelers to drive business to the online booker. But TripAdvisor will need to offer a unique program to change established user habits.
Think of an online travel booking experience, such as wandering through Priceline.com, Expedia.com, or Booking.com, and the first thing that comes to mind may not be a loyalty program. But in the long campaign against Google Travel, it could be a differentiating tool for online travel agencies.