Industry Update
Press Release 5 September 2019

2 innovative concepts, 1 project: JO&JOE & Ikea

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2 innovative concepts, 1 project: a JO&JOE Open House will arrive on the 2 upper floors of the future IKEA furnishing store at Westbahnhof in Vienna (Austria) by 2021. After Paris-Nation, Rome or Rio de Janeiro, it is now the Austrian capital's turn to offer the brand's lifestyle offer! Discover more about this new release.


Accor continues to develop its lifestyle footprint in order to offer more experiences and meet the needs of its guests and partners. After its 2016 official launch, JO&JOE surprises by opening a new address in the vibrant Austrian capital, near the Westbahnhof train station! A new lively place designed to meet the expectations of both millennials and anyone who embraces their attitude to sharing, spontaneity and experience. And guess what? For the occasion, JO&JOE has partnered with… IKEA! The city's new 7-storey store will host the new JO&JOE Open House in its 2 top floors. With its modern architecture and the innovative ideas for the interiors, the future IKEA City Vienna store will offer customers a unique shopping experience.

A bubbling living space, an open house welcoming the outside world, designed to meet the expectations of Millennials and anyone who embraces their attitude to sharing, spontaneity and experience… JO&JOE is a real living space with a unique design. With its surprising and innovative "Open House" concept, every host - whether "Townster" (local resident) or "Tripster" (explorer from out of town) - is welcome!

As for the famous Ikea - the Swedish furniture giant, its reputation is well established! With more than 300 shops around the world, the company is constantly innovating and offering products accessible to all.

THE perfect match!

Who would have thought? For Volkmar Pfaff, Managing Director of Accor Austria, this partnership makes sense! The 2 brands share the same value of innovation and target the same clientele, especially the millennials. Their goal? Capitalize on each other's strengths: JO&JOE's expertise in accommodation, F&B and events and IKEA's know-how in design and decoration. A win-win partnership that will allow JO&JOE to benefit from IKEA's brand image and to expend its international clientele.

Zoom on this new address

After openings in Paris and Hossegor and with seven signed projects to come, the new Open House will be the 1st JO&JOE in the German-speaking region, supporting the brand's international expansion plan.

Our guests will have the choice among 345 beds. But that's not all! They will also be able to enjoy the delights of the restaurant, sip a cocktail on the rooftop bar, and have fun by participating in special events organized by the brand.

Customers and guests will also appreciate living facades of greenery and a publicly accessible park on the roof terrace for a guaranteed cosy atmosphere!

We can't wait to see the result! Stay tuned…

Related Brand


Launched in September 2016 and designed to meet the expectations of Millennials and anyone who embraces their attitude to sharing, spontaneity and experience, JO&JOE is the latest Lifestyle addition to AccorHotels’ Economy brand portfolio.
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About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5.000 hotels, resorts, and residences across more than 110 destinations. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavors to act for "positive hospitality", while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY). For more information visit or become a fan and follow us on Twitter and Facebook.

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