Industry Update
Supplier News 9 September 2019

Romantik Hotel der Wiesenhof implements ReviewPro solutions to prioritize guest experience

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ReviewPro

The Romantik Hotel der Wiesenhof has partnered with ReviewPro in order to put the guest experience at the heart of its business. The hotel is committed to monitoring online reviews via the ReviewPro Online Reputation Management (ORM) tool and using the insights to exceed guest expectations for both its many repeat guests as well as to attract new visitors.

As part of the guest experience strategy outlined with the help of ReviewPro, the hotel has appointed a dedicated Guest Relationship Manager to encourage guests to leave reviews on leading OTAs and review sites. Professional and timely management responses are important when managing online reputation - they not only speak to the guest who wrote the review, but to the thousands of potential guests shopping online for their next holiday. Responding quickly and efficiently is made easy with the ReviewPro platform where reviews left on Google and Booking.com can be responded to directly via integrations, and TripAdvisor reviews are responded to via a direct link to the specific TripAdvisor review.

The partnership comes as part of a wider set of actions in conjunction with the hotel's digital marketing agency, Alpinmarketing, to boost online presence and improve the guest experience. "Guests are searching online reviews as part of their decision-making process when booking a hotel, so it is important that we are monitoring and responding. I have implemented ReviewPro with the Wiesenhof because the tool acts as a bridge between the online and offline world, allowing us to respond to reviews and leave a good impression on potential guests, correctly position the hotel brand, and also to identify any issues that need fixing," says Christian Fohrmann, Digital Consultant and CEO of Alpinmarketing, on behalf of the Wiesenhof. "I chose ReviewPro because of the solid customer support and positive engagement I received."

The hotel is committed to incorporating guest feedback into its digital strategy and as part of this online guest reviews are being monitored to detect what guests like and dislike about the hotel. These insights can then be used to make operational and service improvements that will enhance the guest experience for future guests, improving online reputation, bookings, and revenue.

"We are delighted that Romantik Hotel der Wiesenhof has opted to work with us on such an important project," says RJ Friedlander, CEO of ReviewPro. "Listening to and acting upon guest feedback continues to be vital to hotel brands and we are very happy to be pioneers in the Tirol region."

About Alpinmarketing: Christian Fohrmann, CEO of Alpinmarketing in Austria, provides digital consultancy to premium spa hotels and tourist destinations on the development and implementation of digital marketing strategies and business model innovation.

About Romantik Hotel der Wiesenhof: A home from home The Romantik Hotel der Wiesenhof - the Achensee hotel with tradition. A quaint 100-year-old farmhouse in the centre of Pertisau is now a tasteful 4-star superior Golf & SPA Hotel suitable for all the family.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company's cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue. reviewpro.com

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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