Industry Update
External Article10 September 2019

Ctrip Changing Name to Trip.com Group to Emphasize International Business

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skift.com

Ctrip, or the company soon-to-be known as Trip.com Group Ltd., is banking on international growth as a key driver of its business, primarily in Asia. But short term, at least, difficulties in Hong Kong, Taiwan, and with the White House are complicating that game plan.

What's in a name?

Ctrip will become the third major online travel agency to change its name since 2018. The new proposed brand for the Shanghai-based company would be Trip.com Group Ltd. That follows the Priceline Group rebranding to Booking Holdings in 2018, which was followed shortly thereafter by Expedia Inc. becoming Expedia Group.

So Ctrip's major brands, including Ctrip, Trip.com, Qunar, and Skyscanner would all fall under the purview of the parent company, Trip.com Group Ltd. Ctrip announced the rebranding as part of its second quarter earnings call Tuesday in Shanghai.

Read the full article at skift Inc.

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